Rascasse Audience Intelligence

Marsala Audience in United States

A data profile of the people who buy, follow and care about Marsala in United States — modelled from more than twelve digital signal sources. Marsala has an estimated audience of 487,966 people in United States.

#31among Wine in United States#11507among Topic in United States#1978in Food & Beverages

The average Marsala fan in United States is 26.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marsala profile in United States.

Audience size
488K
in United States
Gender
94.4%♀
5.6% male
Age
26.2
average years
Country rank
#37200
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marsala fans

94.4% are female, 5.6% are male, average age 26.2.

Fig. 02

Gender split

94.4%
Female
5.6%
Male
Demographic split for Marsala audience in United States
MetricValue
Female94.4%
Male5.6%
Average age26.2
Estimated audience size487,966
Fig. 03

Age distribution

Ø 26.2
average years
Age distribution of the Marsala audience in United States
Age bracketShare%
16-1961%
20-2920%
30-398%
40-497%
50+3%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Marsala audience comes from United States.

Worldwide audience distribution share by country for Marsala
CountryShare
Italy55.4%
Brazil18.0%
United States15.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marsala audience in United States is strongest.

Fig. 05

Top regions by affinity

Marsala fans by region: top regions in United States
#RegionReachAffinity×
01Florida~50K1.63×
02Massachusetts~10K1.53×
03Vermont~1K1.49×
04Washington, District of Columbia~2K1.34×
05Missouri~10K1.27×
06Maine~2K1.24×
07Washington~10K1.21×
08New Hampshire~2K1.19×
09Oregon~6K1.15×
10Hawaii~2K1.15×
11Montana~2K1.15×
12New York~30K1.10×
13Colorado~8K1.09×
14Rhode Island~2K1.08×
15Alaska~1K1.06×
16Connecticut~5K1.02×
17Michigan~10K1.01×
18Wisconsin~7K1.01×
19Louisiana~6K1.01×
20Idaho~2K1.00×
21Nevada~5K0.99×
22North Carolina~10K0.98×
23Minnesota~7K0.97×
24Pennsylvania~20K0.96×
25Virginia~10K0.96×
26Utah~4K0.96×
27New Jersey~10K0.95×
28South Carolina~7K0.95×
29North Dakota<1K0.93×
30South Dakota~1K0.92×
31California~50K0.91×
32Nebraska~2K0.91×
33Texas~40K0.90×
34Kentucky~5K0.88×
35Iowa~4K0.88×
36Georgia~10K0.87×
37Maryland~7K0.87×
38Arkansas~3K0.87×
39Kansas~3K0.87×
40Delaware~1K0.87×
41Ohio~10K0.86×
42Illinois~10K0.85×
43Arizona~8K0.85×
44Tennessee~8K0.85×
45Indiana~7K0.84×
46Oklahoma~4K0.84×
47New Mexico~2K0.84×
48Alabama~5K0.81×
49West Virginia~2K0.81×
50Mississippi~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Marsala, United States
0.79×1.00×1.63×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marsala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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