A data profile of the people who buy, follow and care about Mary Cassatt in United States — modelled from more than twelve digital signal sources. Mary Cassatt has an estimated audience of 462,278 people in United States.
The average Mary Cassatt fan in United States is 57.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Pennsylvania, Texas.
Top brand affinities include New York Knicks, Moto Guzzi, Piaggio, with strongest over-indexing on New York Knicks (1.5× the country average).
Demographically, the Mary Cassatt audience skews more female with an average age of 57.1, and over-indexes on personality traits such as DIY Mentality, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 4 brand affinities and 50 regions tracked by Rascasse.
The typical Mary Cassatt fan in United States is more female, around 57.1 years old, with strong DIY Mentality tendencies and a notable affinity for New York Knicks.
The key figures that characterise the Mary Cassatt profile in United States.
64.6% are female, 35.4% are male, average age 57.1.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 57.1 |
| Estimated audience size | 462,278 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 0% | |
| 30-39 | 0% | |
| 40-49 | 19% | |
| 50+ | 81% |
Where the Mary Cassatt audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~40K | 2.55× | |
| 02 | Washington, District of Columbia | ~3K | 2.47× | |
| 03 | Vermont | ~1K | 1.55× | |
| 04 | California | ~70K | 1.45× | |
| 05 | Rhode Island | ~2K | 1.39× | |
| 06 | Maine | ~2K | 1.27× | |
| 07 | Delaware | ~2K | 1.26× | |
| 08 | Utah | ~5K | 1.23× | |
| 09 | Maryland | ~9K | 1.20× | |
| 10 | Virginia | ~10K | 1.19× | |
| 11 | New Jersey | ~10K | 1.16× | |
| 12 | Hawaii | ~2K | 1.16× | |
| 13 | New York | ~30K | 1.14× | |
| 14 | Massachusetts | ~10K | 1.13× | |
| 15 | Oregon | ~6K | 1.08× | |
| 16 | New Hampshire | ~2K | 1.04× | |
| 17 | Washington | ~9K | 1.03× | |
| 18 | Connecticut | ~5K | 1.03× | |
| 19 | Kansas | ~4K | 1.00× | |
| 20 | North Carolina | ~10K | 0.97× | |
| 21 | Illinois | ~10K | 0.96× | |
| 22 | Kentucky | ~5K | 0.96× | |
| 23 | Montana | ~1K | 0.94× | |
| 24 | Arkansas | ~3K | 0.93× | |
| 25 | South Carolina | ~6K | 0.90× | |
| 26 | Idaho | ~2K | 0.90× | |
| 27 | New Mexico | ~2K | 0.90× | |
| 28 | Minnesota | ~6K | 0.88× | |
| 29 | Indiana | ~7K | 0.87× | |
| 30 | Missouri | ~6K | 0.87× | |
| 31 | Colorado | ~6K | 0.87× | |
| 32 | Oklahoma | ~4K | 0.87× | |
| 33 | South Dakota | <1K | 0.87× | |
| 34 | Alaska | <1K | 0.87× | |
| 35 | North Dakota | <1K | 0.87× | |
| 36 | Michigan | ~10K | 0.86× | |
| 37 | West Virginia | ~2K | 0.86× | |
| 38 | Tennessee | ~8K | 0.85× | |
| 39 | Nebraska | ~2K | 0.85× | |
| 40 | Wisconsin | ~6K | 0.83× | |
| 41 | Ohio | ~10K | 0.82× | |
| 42 | Georgia | ~10K | 0.81× | |
| 43 | Louisiana | ~5K | 0.79× | |
| 44 | Iowa | ~3K | 0.79× | |
| 45 | Mississippi | ~3K | 0.76× | |
| 46 | Texas | ~30K | 0.75× | |
| 47 | Alabama | ~4K | 0.72× | |
| 48 | Florida | ~20K | 0.71× | |
| 49 | Arizona | ~6K | 0.70× | |
| 50 | Nevada | ~3K | 0.62× |
The strongest cross-interests of the Mary Cassatt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Piaggio | Cars & Mobility | 3.32× | ||
| 02 | Moto Guzzi | Cars & Mobility | 2.65× | ||
| 03 | Wizz Air | Travel & Leisure | 2.51× | ||
| 04 | New York Knicks | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.18× | |
| Sports Activity | POWER | 1.18× | |
| Quality Awareness | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.40× | |
| Sustainability | BALANCE | 0.90× | |
| Travelling | THRILL | 0.94× |
Mary Cassatt has an estimated audience of 462,278 people in United States, concentrated in California and Pennsylvania.
64.6% of Mary Cassatt fans are female, 35.4% are male, with an average age of 57.1 years.
Mary Cassatt fans show strongest brand affinity for New York Knicks (1.5×), Moto Guzzi (2.65×), and Piaggio (3.32×) over the country average.
Mary Cassatt fans in United States are most concentrated in California (reach ~70K), Pennsylvania (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mary Cassatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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