Rascasse Audience Intelligence

Mercedes-Benz Stadium Audience in United States

A data profile of the people who buy, follow and care about Mercedes-Benz Stadium in United States — modelled from more than twelve digital signal sources. Mercedes-Benz Stadium has an estimated audience of 2,984,678 people in United States.

#20among Stadium in United States#770among POI in United States#922in Sports

The average Mercedes-Benz Stadium fan in United States is 36.7 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, California.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz Stadium profile in United States.

Audience size
3M
in United States
Gender
42.5%♀
57.5% male
Age
36.7
average years
Country rank
#10357
POI in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-Benz Stadium fans

42.5% are female, 57.5% are male, average age 36.7.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Mercedes-Benz Stadium audience in United States
MetricValue
Female42.5%
Male57.5%
Average age36.7
Estimated audience size2,984,678
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Mercedes-Benz Stadium audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

72.0%

of the worldwide Mercedes-Benz Stadium audience comes from United States.

Worldwide audience distribution share by country for Mercedes-Benz Stadium
CountryShare
United States72.0%
United Kingdom3.5%
Germany3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~2M21.39×
02South Carolina~100K2.31×
03Alabama~100K2.10×
04Tennessee~100K1.68×
05North Carolina~100K1.31×
06Indiana~70K1.11×
07Virginia~70K0.93×
08Florida~200K0.92×
09Mississippi~20K0.88×
10Washington, District of Columbia~8K0.80×
11Kentucky~30K0.70×
12Maryland~40K0.68×
13Alaska~4K0.62×
14New York~100K0.60×
15Vermont~3K0.60×
16New Jersey~50K0.59×
17Delaware~5K0.59×
18North Dakota~4K0.59×
19Rhode Island~6K0.58×
20Illinois~60K0.57×
21South Dakota~4K0.57×
22Louisiana~20K0.55×
23Texas~200K0.54×
24Ohio~50K0.54×
25Massachusetts~30K0.54×
26West Virginia~8K0.54×
27Montana~5K0.54×
28Connecticut~20K0.53×
29Arkansas~10K0.53×
30Nebraska~8K0.52×
31New Hampshire~6K0.50×
32Kansas~10K0.49×
33Maine~6K0.49×
34Colorado~20K0.48×
35Oregon~20K0.48×
36Utah~10K0.47×
37Iowa~10K0.47×
38Idaho~8K0.47×
39New Mexico~8K0.47×
40Pennsylvania~50K0.46×
41Missouri~20K0.46×
42Hawaii~7K0.46×
43Michigan~40K0.45×
44Oklahoma~20K0.45×
45Nevada~10K0.44×
46California~200K0.43×
47Washington~30K0.41×
48Wisconsin~20K0.40×
49Arizona~30K0.39×
50Minnesota~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz Stadium, United States
0.39×1.00×21.39×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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