Meridian, Mississippi Audience in United States

Meridian, Mississippi logo

Meridian, Mississippi has an estimated audience of 1,709,770 people in United States. 54.5% are female, 45.5% are male, average age 39.7. Top regions: Mississippi, Texas, Florida. Top brand affinities: Nasi goreng, I-Witness, Pips, Chips & Videoclips, Concerti in Bus, Janie Thienphosuvan JT.

The average Meridian, Mississippi fan in United States is 39.7 years old, balanced, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Texas, Florida. Top brand affinities include Nasi goreng, I-Witness, Pips, Chips & Videoclips, with strongest over-indexing on Nasi goreng (2.43× the country average). Demographically, the Meridian, Mississippi audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Meridian, Mississippi fans

Demographic split for Meridian, Mississippi audience in United States
MetricValue
Female54.5%
Male45.5%
Average age39.7
Estimated audience size1,709,770

Audience persona

The typical Meridian, Mississippi fan in United States is balanced, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Nasi goreng.

Top regions in United States

Top regions ranked by reach for Meridian, Mississippi in United States
RegionReachAffinity
Mississippi200,16014.21×
Texas159,9531.09×
Florida88,9320.77×
Alabama87,6253.67×
California81,7620.43×
Louisiana69,7043.16×
Georgia67,8101.29×
Tennessee58,6291.71×
North Carolina44,8290.87×
Illinois42,1310.74×
New York32,6750.34×
Missouri30,4141.1×
Ohio30,3850.58×
Virginia28,9440.69×
South Carolina25,8401×
Pennsylvania24,6670.43×
Michigan20,3710.46×
Arkansas19,9661.42×
Kentucky19,3660.9×
Indiana19,0840.61×
Arizona17,5030.5×
Wisconsin16,1490.63×
New Jersey16,0480.37×
Washington15,8480.46×
Oklahoma15,1020.8×
Colorado13,8480.51×
Maryland13,8370.47×
Minnesota12,0140.49×
Massachusetts11,8370.35×
Iowa9,9140.7×
Kansas9,9070.74×
Oregon9,6740.49×
Nevada8,1170.49×
Utah6,3160.41×
Connecticut6,2470.36×
Idaho5,2200.61×
Nebraska4,9700.58×
New Mexico4,1300.48×
West Virginia3,8410.48×
Hawaii3,3880.46×
Washington, District of Columbia3,0950.6×
Rhode Island2,9980.55×
Maine2,7660.45×
Montana2,6480.56×
New Hampshire2,3290.35×
South Dakota1,9910.5×
North Dakota1,8180.52×
Delaware1,8070.38×
Wyoming1,4070.56×
Alaska1,3740.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Meridian, Mississippi audience
BrandAffinityCategory
Nasi goreng2.43×Food & Beverages
I-Witness2.58×Movies & TV
Pips, Chips & Videoclips2.21×Music & Radio
Concerti in Bus1.52×Music & Radio
Janie Thienphosuvan JT1.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Meridian, Mississippi audience
TraitClusterScore
Career OrientationPOWER1.3
DIY MentalityTHRILL1.18
Family OrientationCONSERVATISM1.14
Need for SecurityCONSERVATISM1.13
Price SensitivityPREMIUM1.11
Quality AwarenessPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Meridian, Mississippi
CountryShare
United States37.4%
United Kingdom7.7%
Australia4.3%

See Meridian, Mississippi audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Meridian, Mississippi have in United States?

Meridian, Mississippi has an estimated audience of 1,709,770 people in United States, concentrated in Mississippi and Texas.

What is the gender split and age of Meridian, Mississippi fans?

54.5% of Meridian, Mississippi fans are female, 45.5% are male, with an average age of 39.7 years.

Which brands do Meridian, Mississippi fans like most?

Meridian, Mississippi fans show strongest brand affinity for Nasi goreng (2.43×), I-Witness (2.58×), and Pips, Chips & Videoclips (2.21×) over the country average.

Where do Meridian, Mississippi fans live in United States?

Meridian, Mississippi fans in United States are most concentrated in Mississippi (reach 200,160), Texas (reach 159,953), and Florida (reach 88,932). These three regions account for the largest share of the active audience.

What other brands do Meridian, Mississippi fans also like?

Beyond Meridian, Mississippi itself, the audience over-indexes on I-Witness (2.58×), Pips, Chips & Videoclips (2.21×), Concerti in Bus (1.52×), and Janie Thienphosuvan JT (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Meridian, Mississippi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.