Rascasse Audience Intelligence

Ms. Marvel Audience in United States

A data profile of the people who buy, follow and care about Ms. Marvel in United States — modelled from more than twelve digital signal sources. Ms. Marvel has an estimated audience of 578,537 people in United States.

#654among TV series in United States#232among Fictional Character in United States#773in Literature

The average Ms. Marvel fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Literature · Type: Fictional Character · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ms. Marvel profile in United States.

Audience size
579K
in United States
Gender
33.5%♀
66.5% male
Age
35.3
average years
Country rank
#33539
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ms. Marvel fans

33.5% are female, 66.5% are male, average age 35.3.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Ms. Marvel audience in United States
MetricValue
Female33.5%
Male66.5%
Average age35.3
Estimated audience size578,537
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Ms. Marvel audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3922%
40-4918%
50+10%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Ms. Marvel audience comes from United States.

Worldwide audience distribution share by country for Ms. Marvel
CountryShare
United States31.1%
India5.7%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ms. Marvel audience in United States is strongest.

Fig. 05

Top regions by affinity

Ms. Marvel fans by region: top regions in United States
#RegionReachAffinity×
01California~80K1.31×
02Texas~60K1.20×
03New Jersey~20K1.18×
04Arizona~10K1.17×
05New York~40K1.16×
06Maryland~10K1.16×
07Georgia~20K1.13×
08Nevada~6K1.12×
09Illinois~20K1.11×
10Virginia~20K1.11×
11Washington~10K1.11×
12Oklahoma~7K1.10×
13Oregon~7K1.09×
14Utah~6K1.08×
15Florida~40K1.06×
16Michigan~20K1.06×
17Connecticut~6K1.05×
18Pennsylvania~20K1.04×
19Alaska~1K1.04×
20North Carolina~20K1.03×
21Indiana~10K1.03×
22New Mexico~3K1.03×
23Massachusetts~10K1.01×
24Alabama~8K1.01×
25Delaware~2K1.01×
26Ohio~20K1.00×
27Kentucky~7K1.00×
28Arkansas~5K1.00×
29Rhode Island~2K1.00×
30Missouri~9K0.98×
31Kansas~5K0.98×
32Louisiana~7K0.97×
33Hawaii~2K0.97×
34Washington, District of Columbia~2K0.97×
35Tennessee~10K0.95×
36South Carolina~8K0.95×
37Minnesota~8K0.95×
38West Virginia~3K0.94×
39Colorado~8K0.92×
40Iowa~4K0.92×
41Mississippi~4K0.92×
42Nebraska~3K0.92×
43Idaho~3K0.91×
44New Hampshire~2K0.90×
45Maine~2K0.89×
46Wisconsin~8K0.88×
47North Dakota~1K0.88×
48Vermont<1K0.87×
49South Dakota~1K0.82×
50Montana~1K0.81×
Fig. 06

Affinity by region

Affinity by region — Ms. Marvel, United States
0.81×1.00×1.31×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ms. Marvel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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