Ms. Marvel Audience in United States
Ms. Marvel has an estimated audience of 583,705 people in United States. 33.5% are female, 66.5% are male, average age 35.3. Top regions: California, Texas, Florida.
The average Ms. Marvel fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Ms. Marvel audience skews more male with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite.
Category: Literature · Type: Fictional Character · Subtype: TV series
Demographics of Ms. Marvel fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 35.3 |
| Estimated audience size | 583,705 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 91,312 | 1.42× |
| Texas | 64,181 | 1.28× |
| Florida | 44,273 | 1.12× |
| New York | 40,675 | 1.25× |
| Illinois | 23,178 | 1.19× |
| Georgia | 21,185 | 1.18× |
| Pennsylvania | 21,029 | 1.07× |
| Ohio | 18,830 | 1.05× |
| New Jersey | 18,647 | 1.26× |
| North Carolina | 18,526 | 1.05× |
| Michigan | 16,403 | 1.07× |
| Virginia | 16,361 | 1.15× |
| Arizona | 14,325 | 1.2× |
| Washington | 13,940 | 1.19× |
| Massachusetts | 12,147 | 1.06× |
| Maryland | 11,898 | 1.19× |
| Tennessee | 11,372 | 0.97× |
| Indiana | 11,068 | 1.04× |
| Missouri | 9,162 | 0.97× |
| Colorado | 8,304 | 0.9× |
| South Carolina | 8,074 | 0.92× |
| Minnesota | 7,928 | 0.95× |
| Alabama | 7,866 | 0.96× |
| Wisconsin | 7,587 | 0.86× |
| Oregon | 7,519 | 1.12× |
| Kentucky | 7,439 | 1.02× |
| Oklahoma | 7,320 | 1.13× |
| Louisiana | 7,147 | 0.95× |
| Nevada | 6,410 | 1.14× |
| Connecticut | 6,127 | 1.05× |
| Utah | 5,554 | 1.06× |
| Arkansas | 4,869 | 1.01× |
| Kansas | 4,478 | 0.97× |
| Iowa | 4,425 | 0.92× |
| Mississippi | 4,118 | 0.86× |
| New Mexico | 2,835 | 0.97× |
| Nebraska | 2,696 | 0.92× |
| Idaho | 2,554 | 0.87× |
| Hawaii | 2,445 | 0.97× |
| West Virginia | 2,368 | 0.87× |
| New Hampshire | 1,902 | 0.83× |
| Rhode Island | 1,829 | 0.98× |
| Washington, District of Columbia | 1,699 | 0.97× |
| Maine | 1,617 | 0.77× |
| Delaware | 1,502 | 0.93× |
| Alaska | 1,186 | 0.95× |
| Montana | 1,120 | 0.69× |
| South Dakota | 937 | 0.69× |
| North Dakota | 904 | 0.75× |
| Vermont | 684 | 0.67× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.61 |
| Risk Appetite | THRILL | 1.46 |
| Early Adopter Mentality | POWER | 1.33 |
| Tradition | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.23 |
| Extroversion | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| India | 5.7% |
| United Kingdom | 5.2% |
See Ms. Marvel audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- Survival skills (36,160,023)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ms. Marvel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.