Mulo Audience in United States
Mulo has an estimated audience of 1,670,475 people in United States. 58.0% are female, 42.0% are male, average age 43.4. Top regions: California, New York, Florida. Top brand affinities: Diane Sawyer, Brooklyn College, Apostrophe, cake decorating shop, Pips, Chips & Videoclips.
The average Mulo fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Diane Sawyer, Brooklyn College, Apostrophe, with strongest over-indexing on Diane Sawyer (2.88× the country average). Demographically, the Mulo audience skews more female with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Mulo fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.4 |
| Estimated audience size | 1,670,475 |
Audience persona
The typical Mulo fan in United States is more female, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Diane Sawyer.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 172,806 | 0.94× |
| New York | 130,871 | 1.4× |
| Florida | 129,727 | 1.15× |
| Texas | 104,871 | 0.73× |
| Illinois | 55,095 | 0.99× |
| New Jersey | 49,167 | 1.16× |
| Pennsylvania | 44,402 | 0.79× |
| Massachusetts | 37,657 | 1.14× |
| Georgia | 31,801 | 0.62× |
| North Carolina | 27,234 | 0.54× |
| Arizona | 26,534 | 0.78× |
| Ohio | 25,410 | 0.49× |
| Virginia | 23,165 | 0.57× |
| Washington | 19,958 | 0.6× |
| Michigan | 19,598 | 0.45× |
| Minnesota | 18,887 | 0.79× |
| Colorado | 18,045 | 0.69× |
| Connecticut | 17,781 | 1.06× |
| Maryland | 16,197 | 0.56× |
| Tennessee | 12,729 | 0.38× |
| Wisconsin | 12,240 | 0.49× |
| South Carolina | 12,178 | 0.48× |
| Arkansas | 12,172 | 0.88× |
| Mississippi | 11,667 | 0.85× |
| Oregon | 11,433 | 0.6× |
| Indiana | 11,189 | 0.37× |
| Missouri | 10,773 | 0.4× |
| Oklahoma | 10,585 | 0.57× |
| Louisiana | 10,374 | 0.48× |
| Alabama | 10,066 | 0.43× |
| Kentucky | 9,976 | 0.48× |
| West Virginia | 9,632 | 1.24× |
| Alaska | 9,612 | 2.69× |
| Nevada | 9,315 | 0.58× |
| Kansas | 9,274 | 0.7× |
| Idaho | 8,894 | 1.06× |
| Hawaii | 8,497 | 1.18× |
| Iowa | 8,446 | 0.61× |
| Montana | 8,379 | 1.81× |
| Rhode Island | 8,302 | 1.56× |
| South Dakota | 8,270 | 2.14× |
| Utah | 8,227 | 0.55× |
| North Dakota | 8,053 | 2.35× |
| New Hampshire | 7,936 | 1.21× |
| Wyoming | 7,792 | 3.15× |
| Nebraska | 7,771 | 0.93× |
| New Mexico | 7,731 | 0.92× |
| Maine | 7,659 | 1.28× |
| Vermont | 7,537 | 2.57× |
| Delaware | 7,529 | 1.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diane Sawyer | 2.88× | Movies & TV |
| Brooklyn College | 2.13× | Business & Career |
| Apostrophe | 1.74× | Literature |
| cake decorating shop | 1.8× | Food & Beverages |
| Pips, Chips & Videoclips | 1.92× | Music & Radio |
| FilmmakerIQ.com | 1.7× | Movies & TV |
| JBK Horse Shows | 1.74× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.24 |
| Sustainability | BALANCE | 1.23 |
| Price Sensitivity | PREMIUM | 1.16 |
| Need for Security | CONSERVATISM | 1.08 |
| Pet Ownership | JOY | 1.07 |
| Individualism | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.8% |
| Italy | 13.6% |
| Spain | 3.6% |
See Mulo audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Mulo have in United States?
Mulo has an estimated audience of 1,670,475 people in United States, concentrated in California and New York.
What is the gender split and age of Mulo fans?
58.0% of Mulo fans are female, 42.0% are male, with an average age of 43.4 years.
Which brands do Mulo fans like most?
Mulo fans show strongest brand affinity for Diane Sawyer (2.88×), Brooklyn College (2.13×), and Apostrophe (1.74×) over the country average.
Where do Mulo fans live in United States?
Mulo fans in United States are most concentrated in California (reach 172,806), New York (reach 130,871), and Florida (reach 129,727). These three regions account for the largest share of the active audience.
What other brands do Mulo fans also like?
Beyond Mulo itself, the audience over-indexes on Brooklyn College (2.13×), Apostrophe (1.74×), cake decorating shop (1.8×), and Pips, Chips & Videoclips (1.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mulo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.