My Music Audience in United States

My Music logo

My Music has an estimated audience of 350,380 people in United States. 50.4% are female, 49.6% are male, average age 35.0. Top regions: West Virginia, Pennsylvania, New Jersey. Top brand affinities: nbc chicago, Temple Grandin, Intraocular lens, Mike Conley, Jr., Building-integrated photovoltaics.

The average My Music fan in United States is 35.0 years old, balanced, and lives primarily in West Virginia. The audience is concentrated in West Virginia, Pennsylvania, New Jersey. Top brand affinities include nbc chicago, Temple Grandin, Intraocular lens, with strongest over-indexing on nbc chicago (1.75× the country average). Demographically, the My Music audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of My Music fans

Demographic split for My Music audience in United States
MetricValue
Female50.4%
Male49.6%
Average age35.0
Estimated audience size350,380

Audience persona

The typical My Music fan in United States is balanced, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for nbc chicago.

Top regions in United States

Top regions ranked by reach for My Music in United States
RegionReachAffinity
West Virginia53,27732.65×
Pennsylvania16,3811.39×
New Jersey11,6521.31×
Florida8,8200.37×
California8,7560.23×
Texas7,0900.24×
Ohio6,7740.63×
New York6,1600.31×
North Carolina5,4240.51×
Michigan3,6080.39×
Illinois3,1400.27×
Georgia2,9420.27×
Kentucky2,8820.66×
Virginia2,4320.28×
Tennessee2,4220.34×
Massachusetts2,3490.34×
Indiana2,2620.35×
Missouri2,0570.36×
Alabama2,0390.42×
Arizona2,0050.28×
Washington1,7520.25×
South Carolina1,7370.33×
Wisconsin1,7230.33×
Minnesota1,6000.32×
Mississippi1,4400.5×
Colorado1,4190.26×
Louisiana1,3470.3×
Maryland1,3190.22×
Oregon1,3080.33×
Oklahoma1,2880.33×
Connecticut9220.26×
Arkansas8910.31×
Iowa8880.31×
Nevada8520.25×
Kansas7970.29×
Utah6360.2×
New Mexico6080.35×
New Hampshire5590.4×
Idaho5040.29×
Nebraska4550.26×
Hawaii3960.26×
Maine3430.27×
Montana3290.34×
Rhode Island3290.3×
Washington, District of Columbia3220.31×
Delaware2950.31×
South Dakota2570.32×
North Dakota2500.35×
Alaska2280.3×
Wyoming1640.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for My Music audience
BrandAffinityCategory
nbc chicago1.75×Movies & TV
Temple Grandin1.75×Literature
Intraocular lens3.24×Health
Mike Conley, Jr.1.56×Sports
Building-integrated photovoltaics1.96×Home & Garden
Roy Wood, Jr.1.52×Movies & TV
Monroe Carell Jr. Children's Hospital at Vanderbilt1.91×Travel & Leisure
Cajeme1.6×Travel & Leisure
Michael Jr. Comedy2.57×Movies & TV
CAD/CAM dentistry1.51×Health
Newtown, Bucks County, Pennsylvania1.81×Travel & Leisure
Nielsen Corporation1.54×Business & Career
Dalit1.75×Politics & Society
Otto Graham1.55×Sports
John Key1.81×Politics & Society
WOFL2.07×Movies & TV
richard speight jr1.82×Movies & TV
The Radiators (American band)1.64×Music & Radio
Vaughn Gittin Jr.2.06×Sports
Cadillac Cimarron2.36×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by My Music audience
TraitClusterScore
ExtroversionTHRILL1.67
CreativityOPEN1.23
Urban LifestyleOPEN1.23
Risk AppetiteTHRILL1.11
Social Media UsageJOY1.04
Pet OwnershipJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for My Music
CountryShare
United States95.7%
Italy2.2%
Germany2.1%

See My Music audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does My Music have in United States?

My Music has an estimated audience of 350,380 people in United States, concentrated in West Virginia and Pennsylvania.

What is the gender split and age of My Music fans?

50.4% of My Music fans are female, 49.6% are male, with an average age of 35.0 years.

Which brands do My Music fans like most?

My Music fans show strongest brand affinity for nbc chicago (1.75×), Temple Grandin (1.75×), and Intraocular lens (3.24×) over the country average.

Where do My Music fans live in United States?

My Music fans in United States are most concentrated in West Virginia (reach 53,277), Pennsylvania (reach 16,381), and New Jersey (reach 11,652). These three regions account for the largest share of the active audience.

What other brands do My Music fans also like?

Beyond My Music itself, the audience over-indexes on Temple Grandin (1.75×), Intraocular lens (3.24×), Mike Conley, Jr. (1.56×), and Building-integrated photovoltaics (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for My Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.