New Kids Audience in United States
New Kids has an estimated audience of 1,019,873 people in United States. 83.8% are female, 16.2% are male, average age 39.9. Top brand affinities: Bundarra, New South Wales, Hardik Pandya, Vocal harmony, Howard Wolowitz, Hamden, Connecticut.
Top brand affinities include Bundarra, New South Wales, Hardik Pandya, Vocal harmony, with strongest over-indexing on Bundarra, New South Wales (68.27× the country average). Demographically, the New Kids audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Family Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of New Kids fans
| Metric | Value |
|---|---|
| Female | 83.8% |
| Male | 16.2% |
| Average age | 39.9 |
| Estimated audience size | 1,019,873 |
Audience persona
The typical New Kids fan in United States is more female, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Bundarra, New South Wales.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bundarra, New South Wales | 68.27× | Travel & Leisure |
| Hardik Pandya | 26.73× | Sports |
| Vocal harmony | 26.61× | Music & Radio |
| Howard Wolowitz | 22.35× | Movies & TV |
| Hamden, Connecticut | 20.84× | Travel & Leisure |
| Étretat | 20.64× | Travel & Leisure |
| Keaton Henson | 18.94× | Music & Radio |
| Gostyń | 18.75× | Travel & Leisure |
| Fairy godmother | 18.73× | Literature |
| Jan Švankmajer | 18.73× | Movies & TV |
| Abu Hamour | 18.28× | Travel & Leisure |
| Faith.com | 18.03× | Politics & Society |
| Fairmont Mayakoba, Riviera Maya | 17.9× | Travel & Leisure |
| Trinity Evangelical Divinity School | 17.38× | Business & Career |
| Mathcore | 16.54× | Music & Radio |
| Haarlem | 16.29× | Travel & Leisure |
| Hamar | 15.92× | Travel & Leisure |
| Sydney Evan | 15.64× | Fashion & Accessoires |
| Bunga bunga | 15.55× | Politics & Society |
| Kikar HaShabbat | 15.33× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.68 |
| Family Orientation | CONSERVATISM | 1.38 |
| Indulgence | JOY | 1.3 |
| Community Orientation | OPEN | 1.29 |
| Creativity | OPEN | 1.26 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| Japan | 8.8% |
| United Kingdom | 7.2% |
See New Kids audiences in other countries
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
How to read this data
Audience size is the estimated number of people in United States who actively search for New Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.