Norman, Oklahoma Audience in United States

Norman, Oklahoma logo

Norman, Oklahoma has an estimated audience of 3,114,847 people in United States. 62.8% are female, 37.2% are male, average age 37.8. Top regions: Oklahoma, Texas, California. Top brand affinities: Graham Greene, Ural Mountains, Otto Graham, Ted Ginn, Jr., Jebel Ali Free Zone.

The average Norman, Oklahoma fan in United States is 37.8 years old, more female, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, California. Top brand affinities include Graham Greene, Ural Mountains, Otto Graham, with strongest over-indexing on Graham Greene (1.57× the country average). Demographically, the Norman, Oklahoma audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Norman, Oklahoma fans

Demographic split for Norman, Oklahoma audience in United States
MetricValue
Female62.8%
Male37.2%
Average age37.8
Estimated audience size3,114,847

Audience persona

The typical Norman, Oklahoma fan in United States is more female, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Graham Greene.

Top regions in United States

Top regions ranked by reach for Norman, Oklahoma in United States
RegionReachAffinity
Oklahoma633,04918.3×
Texas256,8690.96×
California221,0410.65×
Florida213,0081.01×
New York101,2870.58×
Pennsylvania65,1190.62×
Illinois63,7920.61×
North Carolina58,4620.62×
Georgia57,6840.6×
New Jersey49,4690.62×
Michigan49,1620.6×
Ohio48,7750.51×
Virginia46,3190.61×
Tennessee44,0100.7×
Missouri43,4630.87×
Washington40,3010.64×
Indiana37,8010.66×
Arizona34,9310.55×
Massachusetts34,5220.56×
Maryland33,3200.62×
Colorado33,0430.67×
Arkansas32,3341.26×
Louisiana31,9130.79×
South Carolina30,1250.64×
Minnesota26,8790.6×
Alabama26,7300.61×
Kansas24,9561.02×
Kentucky24,5390.63×
Wisconsin23,2930.5×
Mississippi21,7950.85×
Oregon21,7150.61×
Nevada17,4350.58×
Utah16,2240.58×
Connecticut16,0740.51×
Iowa15,4650.6×
New Mexico10,5330.67×
Nebraska10,4450.67×
Montana8,9881.04×
Idaho7,5120.48×
Hawaii7,2810.54×
West Virginia7,2440.5×
Washington, District of Columbia6,8430.73×
North Dakota6,4041×
Maine5,8550.52×
New Hampshire5,7250.47×
Rhode Island5,2440.53×
South Dakota3,8240.53×
Delaware3,8080.44×
Alaska3,7330.56×
Vermont2,6020.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Norman, Oklahoma audience
BrandAffinityCategory
Graham Greene1.57×Literature
Ural Mountains2.3×Travel & Leisure
Otto Graham1.59×Sports
Ted Ginn, Jr.1.88×Sports
Jebel Ali Free Zone3.76×Business & Career
The Radiators (American band)1.72×Music & Radio
JBPM3.07×
Night Shift Nurses1.68×Literature
Reason Foundation1.64×Politics & Society
Jamnalal Bajaj Institute of Management Studies1.61×Business & Career
Migraine Boy2.06×Literature
Peschici1.85×Travel & Leisure
Editora JBC2.19×Literature
Caffe HABITU1.93×Food & Beverages
BraaiBoy1.71×Food & Beverages
Non-RAID drive architectures2×
The Original Budweiser Budvar3.01×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Norman, Oklahoma audience
TraitClusterScore
Family OrientationCONSERVATISM1.25
Risk AppetiteTHRILL1.17
Need for SecurityCONSERVATISM1.15
Career OrientationPOWER1.12
Price SensitivityPREMIUM1.12
Community OrientationOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Norman, Oklahoma
CountryShare
United States76.8%
United Kingdom3.2%
Australia2.3%

See Norman, Oklahoma audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Norman, Oklahoma have in United States?

Norman, Oklahoma has an estimated audience of 3,114,847 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of Norman, Oklahoma fans?

62.8% of Norman, Oklahoma fans are female, 37.2% are male, with an average age of 37.8 years.

Which brands do Norman, Oklahoma fans like most?

Norman, Oklahoma fans show strongest brand affinity for Graham Greene (1.57×), Ural Mountains (2.3×), and Otto Graham (1.59×) over the country average.

Where do Norman, Oklahoma fans live in United States?

Norman, Oklahoma fans in United States are most concentrated in Oklahoma (reach 633,049), Texas (reach 256,869), and California (reach 221,041). These three regions account for the largest share of the active audience.

What other brands do Norman, Oklahoma fans also like?

Beyond Norman, Oklahoma itself, the audience over-indexes on Ural Mountains (2.3×), Otto Graham (1.59×), Ted Ginn, Jr. (1.88×), and Jebel Ali Free Zone (3.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Norman, Oklahoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.