North Charleston, South Carolina Audience in United States

North Charleston, South Carolina logo

North Charleston, South Carolina has an estimated audience of 381,053 people in United States. 59.9% are female, 40.1% are male, average age 38.4. Top regions: South Carolina, North Carolina, Georgia. Top brand affinities: nbc chicago, Ipsos, ABC TV, William F. Buckley, Jr., Pat's King of Steaks.

The average North Charleston, South Carolina fan in United States is 38.4 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, Georgia. Top brand affinities include nbc chicago, Ipsos, ABC TV, with strongest over-indexing on nbc chicago (2.07× the country average). Demographically, the North Charleston, South Carolina audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of North Charleston, South Carolina fans

Demographic split for North Charleston, South Carolina audience in United States
MetricValue
Female59.9%
Male40.1%
Average age38.4
Estimated audience size381,053

Audience persona

The typical North Charleston, South Carolina fan in United States is more female, around 38.4 years old, with strong Career Orientation tendencies and a notable affinity for nbc chicago.

Top regions in United States

Top regions ranked by reach for North Charleston, South Carolina in United States
RegionReachAffinity
South Carolina171,40129.9×
North Carolina25,9042.26×
Georgia16,2591.39×
Florida14,5620.56×
Texas9,8170.3×
California9,4420.23×
New York9,0630.43×
Virginia7,0430.76×
Pennsylvania5,5730.43×
Ohio5,2690.45×
Tennessee4,6780.61×
Illinois4,4370.35×
New Jersey4,2120.43×
Michigan3,4510.35×
Maryland3,3550.51×
Massachusetts3,0000.4×
Alabama2,8310.53×
Indiana2,6680.38×
Washington2,4380.32×
Kentucky2,4120.5×
Missouri2,0840.34×
Arizona1,8740.24×
Colorado1,8620.31×
Louisiana1,8560.38×
Connecticut1,8380.48×
Wisconsin1,6760.29×
Minnesota1,6180.3×
West Virginia1,4680.83×
Oklahoma1,2090.29×
Mississippi1,1590.37×
Arkansas1,0130.32×
Oregon9450.22×
Kansas9280.31×
Iowa8530.27×
Nevada8170.22×
Utah8020.23×
New Hampshire6180.41×
Washington, District of Columbia5990.52×
Rhode Island5200.43×
Maine4950.36×
New Mexico4480.23×
Idaho4420.23×
Nebraska4380.23×
Delaware4210.4×
Hawaii2810.17×
Montana2500.24×
Vermont2120.32×
South Dakota1920.22×
Alaska1910.23×
North Dakota1870.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North Charleston, South Carolina audience
BrandAffinityCategory
nbc chicago2.07×Movies & TV
Ipsos3.74×Business & Career
ABC TV1.68×Movies & TV
William F. Buckley, Jr.2.08×
Pat's King of Steaks1.54×
Joe the Plumber1.9×Politics & Society
Jebel Ali Free Zone2.77×Business & Career
cake decorating shop2.04×Food & Beverages
Ixtapa-Zihuatanejo International Airport1.78×Travel & Leisure
Reason Foundation1.76×Politics & Society
James M. Cain1.67×Literature
Jumbo (band)1.88×Music & Radio
cazin.net1.66×News
JBPM1.98×
Mark Ingram, Jr.2.89×Sports
Tate St Ives1.62×
Pips, Chips & Videoclips2.55×Music & Radio
Editora JBC1.68×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North Charleston, South Carolina audience
TraitClusterScore
Career OrientationPOWER1.31
Community OrientationOPEN1.1
TraditionCONSERVATISM1.1
Need for SecurityCONSERVATISM1.1
Family OrientationCONSERVATISM1.07
Price SensitivityPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for North Charleston, South Carolina
CountryShare
United States99.5%
Germany0.5%
Italy0.0%

See North Charleston, South Carolina audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does North Charleston, South Carolina have in United States?

North Charleston, South Carolina has an estimated audience of 381,053 people in United States, concentrated in South Carolina and North Carolina.

What is the gender split and age of North Charleston, South Carolina fans?

59.9% of North Charleston, South Carolina fans are female, 40.1% are male, with an average age of 38.4 years.

Which brands do North Charleston, South Carolina fans like most?

North Charleston, South Carolina fans show strongest brand affinity for nbc chicago (2.07×), Ipsos (3.74×), and ABC TV (1.68×) over the country average.

Where do North Charleston, South Carolina fans live in United States?

North Charleston, South Carolina fans in United States are most concentrated in South Carolina (reach 171,401), North Carolina (reach 25,904), and Georgia (reach 16,259). These three regions account for the largest share of the active audience.

What other brands do North Charleston, South Carolina fans also like?

Beyond North Charleston, South Carolina itself, the audience over-indexes on Ipsos (3.74×), ABC TV (1.68×), William F. Buckley, Jr. (2.08×), and Pat's King of Steaks (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North Charleston, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.