Occupational therapy Audience in United States

Occupational therapy logo

Occupational therapy has an estimated audience of 2,100,486 people in United States. 67.0% are female, 33.0% are male, average age 39.1. Top brand affinities: Keene, New Hampshire, Mathcore, Holly Hagan, Ghar (film), Maggi goreng.

Top brand affinities include Keene, New Hampshire, Mathcore, Holly Hagan, with strongest over-indexing on Keene, New Hampshire (675.0× the country average). Demographically, the Occupational therapy audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Category: Health · Type: Topic

Demographics of Occupational therapy fans

Demographic split for Occupational therapy audience in United States
MetricValue
Female67.0%
Male33.0%
Average age39.1
Estimated audience size2,100,486

Audience persona

The typical Occupational therapy fan in United States is more female, around 39.1 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Occupational therapy audience
BrandAffinityCategory
Keene, New Hampshire675.0×Travel & Leisure
Mathcore18.06×Music & Radio
Holly Hagan17.22×Movies & TV
Ghar (film)16.72×Movies & TV
Maggi goreng16.65×Food & Beverages
Evan Tanner16.6×Sports
Eurail16.57×Cars & Mobility
The Historian16.48×Literature
Mie goreng16.07×Food & Beverages
Gilvan Rural District15.69×Travel & Leisure
Hamar15.3×Travel & Leisure
Amir Ghalenoei14.78×Sports
National Chiao Tung University14.71×Business & Career
GuitarTricks.com14.71×Music & Radio
Greeicy Rendón14.6×Movies & TV
Hamat13.95×Travel & Leisure
Hayle13.74×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.66×Sports
Elizabeth Haynes12.46×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Occupational therapy audience
TraitClusterScore
Family OrientationCONSERVATISM1.57
Community OrientationOPEN1.3
Career OrientationPOWER1.27
MindfulnessBALANCE1.26
SustainabilityBALANCE1.24
Healthy LifestyleBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Occupational therapy
CountryShare
United States25.2%
Japan8.2%
Australia7.5%

See Occupational therapy audiences in other countries

More Health audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Occupational therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.