Rascasse Audience Intelligence

outlander Audience in United States

A data profile of the people who buy, follow and care about outlander in United States — modelled from more than twelve digital signal sources. outlander has an estimated audience of 6,056,111 people in United States.

#76among TV series in United States#152among Movie / TV Show / Series in United States#521in Movies & TV

The average outlander fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the outlander profile in United States.

Audience size
6.1M
in United States
Gender
95.5%♀
4.5% male
Age
41.1
average years
Country rank
#5674
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of outlander viewers

95.5% are female, 4.5% are male, average age 41.1.

Fig. 02

Gender split

95.5%
Female
4.5%
Male
Demographic split for outlander audience in United States
MetricValue
Female95.5%
Male4.5%
Average age41.1
Estimated audience size6,056,111
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the outlander audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3923%
40-4930%
50+17%
Fig. 04

Worldwide distribution

23.1%

of the worldwide outlander audience comes from United States.

Worldwide audience distribution share by country for outlander
CountryShare
United States23.1%
Brazil13.7%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the outlander audience in United States is strongest.

Fig. 05

Top regions by affinity

outlander fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~100K1.28×
02Maine~20K1.27×
03Alaska~10K1.25×
04New Hampshire~30K1.22×
05Kentucky~80K1.18×
06Idaho~30K1.16×
07West Virginia~30K1.16×
08Montana~20K1.16×
09Alabama~80K1.14×
10Oregon~70K1.13×
11Vermont~10K1.13×
12Utah~50K1.12×
13Oklahoma~70K1.11×
14Arkansas~50K1.11×
15Missouri~90K1.07×
16Arizona~100K1.06×
17Washington~100K1.05×
18Kansas~40K1.05×
19Colorado~90K1.04×
20Wisconsin~80K1.04×
21Iowa~50K1.04×
22South Carolina~80K1.03×
23North Carolina~200K1.02×
24Michigan~100K1.01×
25Virginia~100K1.00×
26Florida~400K0.99×
27Massachusetts~100K0.99×
28Indiana~100K0.99×
29Minnesota~80K0.99×
30Ohio~200K0.98×
31Mississippi~40K0.98×
32Connecticut~50K0.97×
33Pennsylvania~200K0.96×
34South Dakota~10K0.95×
35Louisiana~60K0.94×
36Rhode Island~20K0.94×
37North Dakota~10K0.93×
38Nebraska~20K0.91×
39Georgia~100K0.90×
40Maryland~80K0.85×
41New Mexico~20K0.85×
42Delaware~10K0.85×
43Texas~400K0.83×
44Illinois~100K0.83×
45New York~200K0.82×
46New Jersey~100K0.81×
47California~500K0.79×
48Nevada~40K0.76×
49Washington, District of Columbia~10K0.71×
50Hawaii~20K0.67×
Fig. 06

Affinity by region

Affinity by region — outlander, United States
0.67×1.00×1.28×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for outlander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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