P.A.W.S. Audience in United States

P.A.W.S. logo

P.A.W.S. has an estimated audience of 628,923 people in United States. 84.1% are female, 15.9% are male, average age 40.3. Top regions: Georgia, Illinois, California. Top brand affinities: Collectable, Brunello Cucinelli, Chanticleer (ensemble), Ludo (board game), Escape Games.

The average P.A.W.S. fan in United States is 40.3 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Illinois, California. Top brand affinities include Collectable, Brunello Cucinelli, Chanticleer (ensemble), with strongest over-indexing on Collectable (2.41× the country average). Demographically, the P.A.W.S. audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: NGO / Political Party · Subtype: Charity

Demographics of P.A.W.S. fans

Demographic split for P.A.W.S. audience in United States
MetricValue
Female84.1%
Male15.9%
Average age40.3
Estimated audience size628,923

Audience persona

The typical P.A.W.S. fan in United States is more female, around 40.3 years old, with strong Community Orientation tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for P.A.W.S. in United States
RegionReachAffinity
Georgia137,0377.07×
Illinois51,0042.43×
California51,0040.74×
Florida41,7430.98×
Texas40,1600.74×
Pennsylvania36,9531.74×
Wisconsin30,5923.23×
Tennessee29,4502.33×
Washington24,4791.94×
New York22,1020.63×
Alabama18,1512.07×
New Jersey14,9600.94×
South Carolina12,6481.34×
Ohio12,4970.65×
Virginia11,8680.77×
North Carolina11,0230.58×
Maryland9,6430.89×
Michigan9,5900.58×
Indiana8,9960.78×
Arizona8,0690.63×
Oregon7,9311.1×
Colorado7,7670.78×
Massachusetts6,6110.53×
Missouri5,6630.56×
Minnesota5,4130.6×
Mississippi5,1971×
Louisiana5,0850.63×
Oklahoma5,0380.72×
Kentucky4,8740.62×
Connecticut4,8050.76×
Utah4,1570.74×
Iowa3,7980.73×
Nevada3,5830.59×
Arkansas2,7510.53×
Kansas2,6750.54×
Maine2,2951.02×
Idaho2,2850.72×
New Mexico1,8560.59×
Nebraska1,6900.54×
West Virginia1,6180.55×
Hawaii1,5350.57×
South Dakota1,3850.95×
New Hampshire1,1410.46×
Rhode Island1,1260.56×
Washington, District of Columbia1,0120.54×
Delaware8930.51×
Montana8250.47×
Alaska7340.55×
North Dakota5770.45×
Wyoming5420.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for P.A.W.S. audience
BrandAffinityCategory
Collectable2.41×Kids & Family
Brunello Cucinelli1.73×Fashion & Accessoires
Chanticleer (ensemble)2.75×Music & Radio
Ludo (board game)1.67×Games
Escape Games2.46×Games
Bounce (film)1.69×Movies & TV
Hydration pack2.25×Sports
Exelon2.05×Home & Garden
Saxophone technique2.54×Music & Radio
Boogie-woogie (dance)1.93×Music & Radio
Gauri Khan2.26×Movies & TV
Joni Eareckson Tada1.73×Literature
Seagram's Escapes2.83×Food & Beverages
John Stuart Mill1.69×Politics & Society
DEFCON (video game)2.76×Games
John James Audubon1.89×Literature
ENVE Composites2.28×Cars & Mobility
Scientific skepticism1.62×Politics & Society
Creative Machine Embroidery1.56×Home & Garden
Enugu4.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by P.A.W.S. audience
TraitClusterScore
Community OrientationOPEN1.55
Pet OwnershipJOY1.51
CreativityOPEN1.19
Price SensitivityPREMIUM1.13
SpiritualityBALANCE1.12
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for P.A.W.S.
CountryShare
United States51.5%
Canada31.4%
Germany13.6%

See P.A.W.S. audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does P.A.W.S. have in United States?

P.A.W.S. has an estimated audience of 628,923 people in United States, concentrated in Georgia and Illinois.

What is the gender split and age of P.A.W.S. fans?

84.1% of P.A.W.S. fans are female, 15.9% are male, with an average age of 40.3 years.

Which brands do P.A.W.S. fans like most?

P.A.W.S. fans show strongest brand affinity for Collectable (2.41×), Brunello Cucinelli (1.73×), and Chanticleer (ensemble) (2.75×) over the country average.

Where do P.A.W.S. fans live in United States?

P.A.W.S. fans in United States are most concentrated in Georgia (reach 137,037), Illinois (reach 51,004), and California (reach 51,004). These three regions account for the largest share of the active audience.

What other brands do P.A.W.S. fans also like?

Beyond P.A.W.S. itself, the audience over-indexes on Brunello Cucinelli (1.73×), Chanticleer (ensemble) (2.75×), Ludo (board game) (1.67×), and Escape Games (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for P.A.W.S.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.