Petoskey, Michigan Audience in United States

Petoskey, Michigan logo

Petoskey, Michigan has an estimated audience of 347,986 people in United States. 63.4% are female, 36.6% are male, average age 45.0. Top regions: Michigan, Washington, Illinois. Top brand affinities: Laguna (province), JTV (Indonesia), Cadillac Ranch, Brian Grazer, John Key.

The average Petoskey, Michigan fan in United States is 45.0 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Washington, Illinois. Top brand affinities include Laguna (province), JTV (Indonesia), Cadillac Ranch, with strongest over-indexing on Laguna (province) (11.33× the country average). Demographically, the Petoskey, Michigan audience skews more female with an average age of 45.0, and over-indexes on personality traits such as DIY Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Petoskey, Michigan fans

Demographic split for Petoskey, Michigan audience in United States
MetricValue
Female63.4%
Male36.6%
Average age45.0
Estimated audience size347,986

Audience persona

The typical Petoskey, Michigan fan in United States is more female, around 45.0 years old, with strong DIY Mentality tendencies and a notable affinity for Laguna (province).

Top regions in United States

Top regions ranked by reach for Petoskey, Michigan in United States
RegionReachAffinity
Michigan208,31122.89×
Washington22,0763.16×
Illinois20,2001.74×
Ohio18,0781.69×
Indiana15,0402.37×
Florida11,0950.47×
Texas10,2410.34×
California10,2260.27×
Wisconsin7,1551.37×
New York6,1570.32×
North Carolina4,2210.4×
Pennsylvania4,0680.35×
Minnesota3,9920.8×
Georgia3,9330.37×
Tennessee3,8230.55×
Colorado3,6980.67×
Virginia3,6120.43×
Missouri3,5540.63×
Kentucky3,1540.72×
Arizona2,8430.4×
Massachusetts2,1640.32×
New Jersey1,9930.23×
South Carolina1,9650.38×
Iowa1,9130.67×
Maryland1,9010.32×
Oregon1,6860.42×
Louisiana1,5050.34×
Alabama1,4790.3×
Kansas1,3050.48×
Oklahoma1,1890.31×
Utah1,1710.38×
Connecticut9990.29×
Arkansas9630.34×
Nevada7910.24×
Nebraska7090.41×
Mississippi6660.23×
Idaho5510.32×
Washington, District of Columbia5490.53×
West Virginia5340.33×
Montana5190.54×
New Mexico5040.29×
Maine4870.39×
Hawaii4020.27×
New Hampshire4010.29×
South Dakota3100.39×
Alaska2980.4×
Vermont2830.46×
North Dakota2760.39×
Delaware2570.27×
Rhode Island2250.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Petoskey, Michigan audience
BrandAffinityCategory
Laguna (province)11.33×
JTV (Indonesia)5.73×
Cadillac Ranch1.75×Cars & Mobility
Brian Grazer3.27×Movies & TV
John Key2.13×Politics & Society
Cagayan1.65×Travel & Leisure
Jbc1.88×Kids & Family
cake decorating shop1.53×Food & Beverages
Bus Éireann1.63×Cars & Mobility
Brive-la-Gaillarde1.84×
The Dale Jr. Foundation3.04×
Ubrique1.72×Travel & Leisure
Urla, İzmir1.71×Travel & Leisure
JCLU Forever1.55×Fashion & Accessoires
Monster Buster Club1.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Petoskey, Michigan audience
TraitClusterScore
DIY MentalityTHRILL1.21
Sports ActivityPOWER1.21
Community OrientationOPEN1.13
TravellingTHRILL1.08
Need for SecurityCONSERVATISM1.07
TraditionCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Petoskey, Michigan
CountryShare
United States97.8%
Canada1.3%
Germany0.8%

See Petoskey, Michigan audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Petoskey, Michigan have in United States?

Petoskey, Michigan has an estimated audience of 347,986 people in United States, concentrated in Michigan and Washington.

What is the gender split and age of Petoskey, Michigan fans?

63.4% of Petoskey, Michigan fans are female, 36.6% are male, with an average age of 45.0 years.

Which brands do Petoskey, Michigan fans like most?

Petoskey, Michigan fans show strongest brand affinity for Laguna (province) (11.33×), JTV (Indonesia) (5.73×), and Cadillac Ranch (1.75×) over the country average.

Where do Petoskey, Michigan fans live in United States?

Petoskey, Michigan fans in United States are most concentrated in Michigan (reach 208,311), Washington (reach 22,076), and Illinois (reach 20,200). These three regions account for the largest share of the active audience.

What other brands do Petoskey, Michigan fans also like?

Beyond Petoskey, Michigan itself, the audience over-indexes on JTV (Indonesia) (5.73×), Cadillac Ranch (1.75×), Brian Grazer (3.27×), and John Key (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Petoskey, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.