Rascasse Audience Intelligence

PowerBar Target Market in United States

A data profile of the people who buy, follow and care about PowerBar in United States — modelled from more than twelve digital signal sources. PowerBar has an estimated audience of 278,449 people in United States.

#5213among Brand in United States#2574in Food & Beverages

The average PowerBar fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PowerBar profile in United States.

Audience size
278K
in United States
Gender
43.0%♀
57.0% male
Age
36.7
average years
Country rank
#50203
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PowerBar

43.0% are female, 57.0% are male, average age 36.7.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for PowerBar audience in United States
MetricValue
Female43.0%
Male57.0%
Average age36.7
Estimated audience size278,449
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the PowerBar audience in United States
Age bracketShare%
16-1921%
20-2925%
30-3922%
40-4920%
50+12%
Fig. 04

Worldwide distribution

29.8%

of the worldwide PowerBar audience comes from United States.

Worldwide audience distribution share by country for PowerBar
CountryShare
United States29.8%
Germany14.6%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PowerBar audience in United States is strongest.

Fig. 05

Top regions by affinity

PowerBar customers by region in United States
#RegionReachAffinity×
01Idaho~3K1.81×
02Colorado~7K1.57×
03Oregon~5K1.56×
04Washington~8K1.45×
05Massachusetts~7K1.32×
06California~40K1.31×
07Utah~3K1.26×
08Montana<1K1.25×
09Vermont<1K1.23×
10Hawaii~1K1.16×
11New Hampshire~1K1.16×
12Maine~1K1.14×
13Arizona~6K1.12×
14Alaska<1K1.10×
15Connecticut~3K1.09×
16Nevada~3K1.07×
17New York~20K0.99×
18New Mexico~1K0.99×
19Washington, District of Columbia<1K0.99×
20Virginia~7K0.98×
21Wisconsin~4K0.97×
22Kansas~2K0.94×
23New Jersey~7K0.93×
24Missouri~4K0.93×
25Rhode Island<1K0.92×
26South Dakota<1K0.92×
27Pennsylvania~9K0.91×
28Nebraska~1K0.91×
29North Dakota<1K0.91×
30Illinois~8K0.90×
31Maryland~4K0.88×
32West Virginia~1K0.87×
33Delaware<1K0.87×
34Minnesota~3K0.86×
35Ohio~7K0.85×
36Michigan~6K0.85×
37Iowa~2K0.85×
38Arkansas~2K0.84×
39North Carolina~7K0.83×
40Tennessee~5K0.83×
41Indiana~4K0.83×
42Kentucky~3K0.83×
43Oklahoma~3K0.83×
44Texas~20K0.81×
45Florida~10K0.79×
46South Carolina~3K0.79×
47Louisiana~3K0.78×
48Georgia~7K0.77×
49Mississippi~2K0.77×
50Alabama~3K0.72×
Fig. 06

Affinity by region

Affinity by region — PowerBar, United States
0.72×1.00×1.81×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for PowerBar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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