PowerBar Audience in United States
PowerBar has an estimated audience of 279,230 people in United States. 43.0% are female, 57.0% are male, average age 36.7. Top regions: California, Texas, New York.
The average PowerBar fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Food & Beverages · Type: Brand
Demographics of PowerBar fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 36.7 |
| Estimated audience size | 279,230 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 43,653 | 1.42× |
| Texas | 19,766 | 0.82× |
| New York | 15,957 | 1.02× |
| Florida | 15,132 | 0.8× |
| Washington | 8,722 | 1.56× |
| Illinois | 8,661 | 0.93× |
| Pennsylvania | 8,297 | 0.88× |
| Massachusetts | 7,522 | 1.37× |
| Colorado | 7,379 | 1.68× |
| Ohio | 7,027 | 0.82× |
| North Carolina | 7,006 | 0.83× |
| New Jersey | 6,821 | 0.96× |
| Arizona | 6,701 | 1.18× |
| Virginia | 6,632 | 0.98× |
| Georgia | 6,589 | 0.77× |
| Michigan | 6,013 | 0.82× |
| Oregon | 5,211 | 1.63× |
| Tennessee | 4,501 | 0.8× |
| Maryland | 4,254 | 0.89× |
| Missouri | 4,130 | 0.92× |
| Wisconsin | 4,025 | 0.96× |
| Indiana | 4,016 | 0.79× |
| Utah | 3,352 | 1.34× |
| Minnesota | 3,349 | 0.84× |
| Connecticut | 3,207 | 1.15× |
| South Carolina | 3,064 | 0.73× |
| Idaho | 2,930 | 2.09× |
| Nevada | 2,893 | 1.07× |
| Kentucky | 2,649 | 0.76× |
| Louisiana | 2,486 | 0.69× |
| Oklahoma | 2,348 | 0.76× |
| Alabama | 2,256 | 0.58× |
| Kansas | 1,883 | 0.86× |
| Iowa | 1,838 | 0.8× |
| Arkansas | 1,738 | 0.76× |
| Hawaii | 1,527 | 1.27× |
| New Hampshire | 1,299 | 1.18× |
| Mississippi | 1,281 | 0.56× |
| New Mexico | 1,281 | 0.92× |
| Maine | 1,269 | 1.27× |
| Nebraska | 1,179 | 0.84× |
| Montana | 1,070 | 1.38× |
| West Virginia | 884 | 0.68× |
| Washington, District of Columbia | 851 | 1.01× |
| Rhode Island | 765 | 0.86× |
| Alaska | 691 | 1.16× |
| Vermont | 662 | 1.35× |
| Delaware | 520 | 0.68× |
| South Dakota | 512 | 0.79× |
| Wyoming | 497 | 1.2× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Germany | 14.1% |
| United Kingdom | 6.7% |
See PowerBar audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for PowerBar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.