PowerBar Audience in United States
PowerBar has an estimated audience of 279,230 people in United States. 43.0% are female, 57.0% are male, average age 36.7. Top regions: California, Texas, New York.
The average PowerBar fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the PowerBar audience skews more male with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle.
Category: Food & Beverages · Type: Brand
Demographics of PowerBar fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 36.7 |
| Estimated audience size | 279,230 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 43,654 | 1.42× |
| Texas | 19,767 | 0.82× |
| New York | 15,958 | 1.02× |
| Florida | 15,133 | 0.8× |
| Washington | 8,722 | 1.56× |
| Illinois | 8,662 | 0.93× |
| Pennsylvania | 8,297 | 0.88× |
| Massachusetts | 7,523 | 1.37× |
| Colorado | 7,379 | 1.68× |
| Ohio | 7,028 | 0.82× |
| North Carolina | 7,007 | 0.83× |
| New Jersey | 6,821 | 0.96× |
| Arizona | 6,702 | 1.18× |
| Virginia | 6,632 | 0.98× |
| Georgia | 6,589 | 0.77× |
| Michigan | 6,013 | 0.82× |
| Oregon | 5,211 | 1.63× |
| Tennessee | 4,501 | 0.8× |
| Maryland | 4,255 | 0.89× |
| Missouri | 4,131 | 0.92× |
| Wisconsin | 4,025 | 0.96× |
| Indiana | 4,017 | 0.79× |
| Utah | 3,353 | 1.34× |
| Minnesota | 3,349 | 0.84× |
| Connecticut | 3,208 | 1.15× |
| South Carolina | 3,064 | 0.73× |
| Idaho | 2,931 | 2.09× |
| Nevada | 2,893 | 1.07× |
| Kentucky | 2,650 | 0.76× |
| Louisiana | 2,486 | 0.69× |
| Oklahoma | 2,348 | 0.76× |
| Alabama | 2,256 | 0.58× |
| Kansas | 1,883 | 0.86× |
| Iowa | 1,839 | 0.8× |
| Arkansas | 1,739 | 0.76× |
| Hawaii | 1,527 | 1.27× |
| New Hampshire | 1,300 | 1.18× |
| Mississippi | 1,282 | 0.56× |
| New Mexico | 1,281 | 0.92× |
| Maine | 1,270 | 1.27× |
| Nebraska | 1,180 | 0.84× |
| Montana | 1,071 | 1.38× |
| West Virginia | 885 | 0.68× |
| Washington, District of Columbia | 851 | 1.01× |
| Rhode Island | 765 | 0.86× |
| Alaska | 691 | 1.16× |
| Vermont | 662 | 1.35× |
| Delaware | 521 | 0.68× |
| South Dakota | 512 | 0.79× |
| Wyoming | 498 | 1.2× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.65 |
| Healthy Lifestyle | BALANCE | 2.12 |
| Luxury Orientation | PREMIUM | 1.73 |
| Travelling | THRILL | 1.7 |
| Indulgence | JOY | 1.61 |
| Family Orientation | CONSERVATISM | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Germany | 14.2% |
| United Kingdom | 6.8% |
See PowerBar audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
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- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for PowerBar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.