Private label Audience in United States
Private label has an estimated audience of 2,573,914 people in United States. 65.6% are female, 34.4% are male, average age 41.5. Top regions: Georgia, California, New York.
The average Private label fan in United States is 41.5 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, California, New York.
Category: Shopping · Type: Topic
Demographics of Private label fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 41.5 |
| Estimated audience size | 2,573,914 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Georgia | 443,429 | 5.59× |
| California | 338,395 | 1.2× |
| New York | 231,076 | 1.61× |
| Texas | 218,796 | 0.99× |
| Florida | 213,272 | 1.22× |
| Illinois | 106,623 | 1.24× |
| North Carolina | 86,127 | 1.11× |
| New Jersey | 82,399 | 1.26× |
| Pennsylvania | 80,482 | 0.93× |
| Michigan | 76,626 | 1.14× |
| Ohio | 68,421 | 0.86× |
| Virginia | 66,504 | 1.06× |
| Colorado | 59,606 | 1.47× |
| Massachusetts | 56,386 | 1.11× |
| Maryland | 46,547 | 1.05× |
| Arizona | 46,295 | 0.88× |
| Tennessee | 45,769 | 0.89× |
| Washington | 41,497 | 0.8× |
| South Carolina | 37,636 | 0.97× |
| Alabama | 37,137 | 1.03× |
| Louisiana | 37,047 | 1.12× |
| Indiana | 36,126 | 0.77× |
| Missouri | 33,409 | 0.81× |
| Wisconsin | 32,629 | 0.84× |
| Minnesota | 32,268 | 0.87× |
| Connecticut | 28,895 | 1.12× |
| Nevada | 26,578 | 1.07× |
| Oregon | 22,756 | 0.77× |
| Mississippi | 21,367 | 1.01× |
| Utah | 20,312 | 0.88× |
| Oklahoma | 19,492 | 0.68× |
| Kentucky | 19,488 | 0.6× |
| Arkansas | 18,982 | 0.9× |
| Kansas | 13,849 | 0.68× |
| Hawaii | 13,226 | 1.2× |
| Iowa | 12,890 | 0.61× |
| New Hampshire | 10,416 | 1.03× |
| Washington, District of Columbia | 9,831 | 1.27× |
| Nebraska | 8,065 | 0.62× |
| Idaho | 7,873 | 0.61× |
| New Mexico | 7,315 | 0.57× |
| Rhode Island | 7,017 | 0.86× |
| Delaware | 5,655 | 0.8× |
| Maine | 5,610 | 0.61× |
| West Virginia | 5,291 | 0.44× |
| Montana | 3,836 | 0.54× |
| Alaska | 3,814 | 0.69× |
| Vermont | 3,451 | 0.76× |
| North Dakota | 3,195 | 0.6× |
| South Dakota | 3,029 | 0.51× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| United Kingdom | 6.9% |
| Saudi Arabia | 5.3% |
See Private label audiences in other countries
More Shopping audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Private label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.