San Joaquin County, California Audience in United States

San Joaquin County, California logo

San Joaquin County, California has an estimated audience of 349,904 people in United States. 58.2% are female, 41.8% are male, average age 39.8. Top brand affinities: Jura Mountains, The Diving Bell and the Butterfly, Tierra Cali, Shelby Foote, Cacciucco.

Top brand affinities include Jura Mountains, The Diving Bell and the Butterfly, Tierra Cali, with strongest over-indexing on Jura Mountains (11.83× the country average). Demographically, the San Joaquin County, California audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.

Category: Travel & Leisure · Type: POI

Demographics of San Joaquin County, California fans

Demographic split for San Joaquin County, California audience in United States
MetricValue
Female58.2%
Male41.8%
Average age39.8
Estimated audience size349,904

Audience persona

The typical San Joaquin County, California fan in United States is more female, around 39.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jura Mountains.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Joaquin County, California audience
BrandAffinityCategory
Jura Mountains11.83×Travel & Leisure
The Diving Bell and the Butterfly6.15×Movies & TV
Tierra Cali1.63×Travel & Leisure
Shelby Foote2.27×Literature
Cacciucco9.95×Food & Beverages
Cacique1.73×Food & Beverages
John Gray (U.S. author)3.46×Literature
JT Paintball5.98×
Lion of Judah1.55×
Adventureland (Iowa)2.92×
Nielsen Corporation1.54×Business & Career
Otto Graham1.61×Sports
Zazen2.75×Politics & Society
Ext JS1.78×Technology & Electronics
Universal suffrage1.58×Politics & Society
Jim Iyke1.52×Movies & TV
Call of Duty: Modern Warfare: Mobilized1.68×Games
Koç Holding2.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Joaquin County, California audience
TraitClusterScore
Urban LifestyleOPEN1.19
Quality AwarenessPREMIUM1.19
Family OrientationCONSERVATISM1.1
TravellingTHRILL1.01
Healthy LifestyleBALANCE0.98
Social Media UsageJOY0.97

Worldwide distribution

Worldwide audience distribution share by country for San Joaquin County, California
CountryShare
United States91.9%
Philippines4.2%
United Kingdom2.2%

See San Joaquin County, California audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for San Joaquin County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.