A data profile of the people who buy, follow and care about Scott Porter in United States — modelled from more than twelve digital signal sources. Scott Porter has an estimated audience of 987,094 people in United States.
The average Scott Porter fan in United States is 39.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Moto Guzzi, Piaggio, with strongest over-indexing on Moto Guzzi (3.02× the country average).
Demographically, the Scott Porter audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 50 regions tracked by Rascasse.
The typical Scott Porter fan in United States is more female, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Moto Guzzi.
The key figures that characterise the Scott Porter profile in United States.
83.1% are female, 16.9% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 83.1% |
| Male | 16.9% |
| Average age | 39.6 |
| Estimated audience size | 987,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 24% | |
| 30-39 | 28% | |
| 40-49 | 26% | |
| 50+ | 12% |
Where the Scott Porter audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nebraska | ~10K | 1.45× | |
| 02 | Kentucky | ~30K | 1.29× | |
| 03 | West Virginia | ~10K | 1.25× | |
| 04 | Alabama | ~30K | 1.23× | |
| 05 | Missouri | ~30K | 1.22× | |
| 06 | Oklahoma | ~20K | 1.22× | |
| 07 | Idaho | ~10K | 1.22× | |
| 08 | Tennessee | ~40K | 1.20× | |
| 09 | Indiana | ~40K | 1.17× | |
| 10 | Arkansas | ~20K | 1.17× | |
| 11 | Kansas | ~20K | 1.15× | |
| 12 | Ohio | ~60K | 1.14× | |
| 13 | Wisconsin | ~30K | 1.12× | |
| 14 | Utah | ~20K | 1.11× | |
| 15 | Mississippi | ~20K | 1.09× | |
| 16 | Maine | ~7K | 1.09× | |
| 17 | South Carolina | ~30K | 1.08× | |
| 18 | Iowa | ~10K | 1.08× | |
| 19 | New Hampshire | ~7K | 1.05× | |
| 20 | Wyoming | ~3K | 1.05× | |
| 21 | Michigan | ~50K | 1.04× | |
| 22 | Montana | ~5K | 1.03× | |
| 23 | Pennsylvania | ~60K | 1.02× | |
| 24 | South Dakota | ~4K | 1.02× | |
| 25 | North Dakota | ~3K | 1.01× | |
| 26 | North Carolina | ~50K | 0.99× | |
| 27 | Arizona | ~30K | 0.99× | |
| 28 | Minnesota | ~20K | 0.97× | |
| 29 | Louisiana | ~20K | 0.96× | |
| 30 | Oregon | ~20K | 0.96× | |
| 31 | Georgia | ~50K | 0.93× | |
| 32 | Connecticut | ~20K | 0.92× | |
| 33 | Rhode Island | ~5K | 0.92× | |
| 34 | Illinois | ~50K | 0.91× | |
| 35 | Washington | ~30K | 0.91× | |
| 36 | Texas | ~100K | 0.90× | |
| 37 | Colorado | ~20K | 0.89× | |
| 38 | New Mexico | ~7K | 0.88× | |
| 39 | Delaware | ~4K | 0.88× | |
| 40 | Florida | ~100K | 0.87× | |
| 41 | Alaska | ~3K | 0.87× | |
| 42 | Virginia | ~40K | 0.86× | |
| 43 | Hawaii | ~6K | 0.86× | |
| 44 | Massachusetts | ~30K | 0.84× | |
| 45 | New Jersey | ~30K | 0.82× | |
| 46 | Maryland | ~20K | 0.80× | |
| 47 | Nevada | ~10K | 0.80× | |
| 48 | California | ~100K | 0.75× | |
| 49 | New York | ~70K | 0.74× | |
| 50 | Washington, District of Columbia | ~3K | 0.59× |
The strongest cross-interests of the Scott Porter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moto Guzzi | Cars & Mobility | 3.02× | ||
| 02 | Piaggio | Cars & Mobility | 2.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.15× | |
| DIY Mentality | THRILL | 1.12× | |
| Pet Ownership | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.58× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Sustainability | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Scott Porter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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