Skrill Audience in United States
Skrill has an estimated audience of 396,538 people in United States. 53.6% are female, 46.4% are male, average age 32.2. Top regions: California, Texas, Florida.
The average Skrill fan in United States is 32.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Skrill audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Category: Business & Career · Type: Brand
Demographics of Skrill fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 32.2 |
| Estimated audience size | 396,538 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 42,257 | 0.97× |
| Texas | 33,501 | 0.98× |
| Florida | 23,715 | 0.88× |
| New York | 17,337 | 0.78× |
| Ohio | 12,049 | 0.99× |
| Illinois | 11,535 | 0.87× |
| Georgia | 11,493 | 0.94× |
| Pennsylvania | 11,117 | 0.83× |
| North Carolina | 10,735 | 0.9× |
| Missouri | 10,648 | 1.67× |
| Indiana | 10,262 | 1.42× |
| Minnesota | 9,158 | 1.61× |
| Oklahoma | 8,975 | 2.04× |
| Arizona | 7,767 | 0.96× |
| Alabama | 7,741 | 1.4× |
| Virginia | 7,735 | 0.8× |
| Louisiana | 6,921 | 1.35× |
| Kentucky | 6,875 | 1.38× |
| Michigan | 6,825 | 0.66× |
| Tennessee | 6,668 | 0.84× |
| Arkansas | 6,410 | 1.96× |
| Mississippi | 6,407 | 1.96× |
| New Jersey | 6,265 | 0.62× |
| South Carolina | 5,655 | 0.95× |
| Kansas | 5,423 | 1.74× |
| Wisconsin | 5,259 | 0.88× |
| Colorado | 5,236 | 0.84× |
| Iowa | 4,817 | 1.47× |
| Oregon | 4,773 | 1.05× |
| Massachusetts | 4,656 | 0.6× |
| Washington | 4,129 | 0.52× |
| Maryland | 3,720 | 0.55× |
| Utah | 3,628 | 1.02× |
| Nebraska | 2,598 | 1.31× |
| Nevada | 2,576 | 0.67× |
| Connecticut | 2,173 | 0.55× |
| New Mexico | 2,075 | 1.04× |
| West Virginia | 1,878 | 1.02× |
| North Dakota | 1,802 | 2.21× |
| Washington, District of Columbia | 1,211 | 1.02× |
| Maine | 1,183 | 0.83× |
| New Hampshire | 1,068 | 0.68× |
| Hawaii | 1,067 | 0.63× |
| South Dakota | 761 | 0.83× |
| Idaho | 665 | 0.33× |
| Delaware | 636 | 0.58× |
| Wyoming | 631 | 1.07× |
| Rhode Island | 621 | 0.49× |
| Montana | 449 | 0.41× |
| Alaska | 435 | 0.51× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.81 |
| Mindfulness | BALANCE | 1.4 |
| Patriotism | CONSERVATISM | 1.26 |
| Career Orientation | POWER | 1.25 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Need for Security | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.9% |
| China | 4.5% |
| Germany | 4.3% |
See Skrill audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Skrill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.