Rascasse Audience Intelligence

Soundcore Target Market in United States

Soundcore has an estimated audience of 410K people in United States.

#4552among brands in United States#1115in Technology & Electronics

The average Soundcore fan in United States is 38.1 years old, more male, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Jabra (headset), Beats Electronics, Noise-cancelling headphones, with strongest over-indexing on Jabra (headset) (26.79× the country average).

Demographically, the Soundcore audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

The typical Soundcore fan in United States is more male, around 38.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Jabra (headset).

Category: Technology & Electronics · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
410K
in United States
Gender
38.4%♀
61.6% male
Age
38.1
average years
Country rank
#41184
among all objects in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Soundcore

38.4% are female, 61.6% are male, average age 38.1.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Soundcore audience in United States
MetricValue
Female38.4%
Male61.6%
Average age38.1
Estimated audience size410K
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Soundcore audience in United States
Age bracketShare%
16-2426%
25-3420%
35-4418%
45-5417%
55+19%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Soundcore audience comes from United States.

Worldwide audience distribution share by country for Soundcore
CountryShare
Japan19.0%
United States11.4%
Germany10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Soundcore customers by region in United States
#RegionReachAffinity×
01Washington~10K1.29×
02Utah~5K1.29×
03Oregon~6K1.25×
04California~60K1.22×
05Texas~30K1.19×
06Hawaii~2K1.19×
07New Mexico~3K1.18×
08New York~30K1.13×
09Oklahoma~5K1.09×
10Kansas~4K1.09×
11Georgia~10K1.07×
12Colorado~8K1.07×
13Minnesota~7K1.04×
14Idaho~2K1.04×
15Illinois~20K1.03×
16Alaska<1K1.03×
17Florida~30K1.01×
18Virginia~10K1.01×
19Arizona~9K1.01×
20Alabama~6K1.00×
21North Carolina~10K0.99×
22Maryland~8K0.99×
23Missouri~7K0.99×
24Wisconsin~7K0.99×
25Louisiana~6K0.99×
26New Jersey~10K0.98×
27Nevada~4K0.98×
28Vermont<1K0.97×
29Arkansas~4K0.96×
30Nebraska~2K0.96×
31Tennessee~8K0.95×
32Iowa~4K0.95×
33Montana~1K0.95×
34South Dakota~1K0.95×
35Washington, District of Columbia<1K0.95×
36Massachusetts~8K0.94×
37Indiana~8K0.94×
38Mississippi~3K0.94×
39Maine~2K0.94×
40Kentucky~5K0.93×
41New Hampshire~2K0.93×
42North Dakota<1K0.93×
43South Carolina~6K0.92×
44Pennsylvania~10K0.91×
45Ohio~10K0.90×
46Michigan~10K0.90×
47Connecticut~4K0.89×
48Delaware~1K0.87×
49West Virginia~2K0.85×
50Rhode Island~1K0.81×
Fig. 06

Affinity by region

Affinity by region — Soundcore, United States
0.81×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Soundcore audience vs. the country average
#·InterestCategoryAffinity×
01Jabra (headset)Technology & Electronics26.79×
02Beats ElectronicsTechnology & Electronics17.88×
03Noise-cancelling headphonesTechnology & Electronics14.21×
04Audio-TechnicaTechnology & Electronics13.32×
05SkullcandyTechnology & Electronics13.27×
06BelkinTechnology & Electronics11.93×
07High-end audioTechnology & Electronics9.86×
08Society6Shopping9.66×
09Wireless speakersTechnology & Electronics9.23×
10HeadphonesTechnology & Electronics6.52×
11Wearable technologyTechnology & Electronics4.89×
12BluetoothTechnology & Electronics4.29×
13Family carCars & Mobility4.06×
14SmartwatchTechnology & Electronics3.57×
15IHeartRadioMusic & Radio3.32×
16Digital photographyBusiness & Career2.34×
17Game consolesTechnology & Electronics2.33×
18LivemusicMusic & Radio2.30×
19Android (operating system)Technology & Electronics1.90×
20Pizza HutFood & Beverages1.70×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Soundcore audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Soundcore audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.81×
IndulgenceJOY1.78×
Family OrientationCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Soundcore audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
CreativityOPEN0.77×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Technology & Electronics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Soundcore over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/soundcore-10004669” · Methodology