Rascasse Audience Intelligence

St. Louis City SC Audience in United States

A data profile of the people who buy, follow and care about St. Louis City SC in United States — modelled from more than twelve digital signal sources. St. Louis City SC has an estimated audience of 490,505 people in United States.

#343among Soccer in United States#588among Team in United States#3610in Sports

The average St. Louis City SC fan in United States is 37.6 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, Illinois, California.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the St. Louis City SC profile in United States.

Audience size
491K
in United States
Gender
32.2%♀
67.8% male
Age
37.6
average years
Country rank
#37089
Team in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of St. Louis City SC fans

32.2% are female, 67.8% are male, average age 37.6.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for St. Louis City SC audience in United States
MetricValue
Female32.2%
Male67.8%
Average age37.6
Estimated audience size490,505
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the St. Louis City SC audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3925%
40-4921%
50+13%
Fig. 04

Worldwide distribution

57.2%

of the worldwide St. Louis City SC audience comes from United States.

Worldwide audience distribution share by country for St. Louis City SC
CountryShare
United States57.2%
Brazil7.5%
Mexico6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the St. Louis City SC audience in United States is strongest.

Fig. 05

Top regions by affinity

St. Louis City SC fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~200K27.29×
02Illinois~50K2.51×
03Kansas~5K1.08×
04Alaska~1K0.88×
05Vermont<1K0.86×
06North Dakota<1K0.85×
07South Dakota~1K0.84×
08West Virginia~2K0.81×
09Montana~1K0.81×
10Iowa~4K0.80×
11Indiana~8K0.79×
12Maine~2K0.79×
13Rhode Island~1K0.78×
14Delaware~1K0.78×
15Hawaii~2K0.77×
16Washington, District of Columbia~1K0.77×
17Oregon~5K0.75×
18Utah~4K0.75×
19Idaho~2K0.75×
20New Hampshire~2K0.75×
21Arkansas~3K0.74×
22New Mexico~2K0.73×
23Nebraska~2K0.73×
24Mississippi~3K0.70×
25Minnesota~5K0.67×
26Colorado~6K0.66×
27Washington~7K0.65×
28Tennessee~7K0.65×
29Oklahoma~4K0.64×
30Kentucky~5K0.63×
31Nevada~3K0.62×
32Louisiana~4K0.60×
33Connecticut~3K0.60×
34California~40K0.57×
35Alabama~5K0.57×
36Maryland~5K0.56×
37Florida~20K0.55×
38New Jersey~8K0.55×
39Wisconsin~5K0.55×
40South Carolina~5K0.55×
41Virginia~7K0.52×
42Texas~20K0.49×
43Arizona~6K0.49×
44Massachusetts~6K0.49×
45Ohio~8K0.48×
46North Carolina~8K0.47×
47New York~10K0.45×
48Michigan~6K0.44×
49Georgia~8K0.43×
50Pennsylvania~8K0.40×
Fig. 06

Affinity by region

Affinity by region — St. Louis City SC, United States
0.40×1.00×27.29×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for St. Louis City SC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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