St. Louis City SC Audience in United States
St. Louis City SC has an estimated audience of 560,681 people in United States. 29.3% are female, 70.7% are male, average age 37.4. Top regions: Missouri, Illinois, California.
The average St. Louis City SC fan in United States is 37.4 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, California. Demographically, the St. Louis City SC audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of St. Louis City SC fans
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 37.4 |
| Estimated audience size | 560,681 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Missouri | 243,888 | 26.99× |
| Illinois | 44,996 | 2.41× |
| California | 33,136 | 0.54× |
| Texas | 18,431 | 0.38× |
| Florida | 17,467 | 0.46× |
| New York | 9,756 | 0.31× |
| Ohio | 6,417 | 0.37× |
| Indiana | 6,318 | 0.62× |
| Washington | 6,062 | 0.54× |
| New Jersey | 5,963 | 0.42× |
| Tennessee | 5,410 | 0.48× |
| North Carolina | 5,233 | 0.31× |
| Pennsylvania | 5,182 | 0.27× |
| Georgia | 5,109 | 0.3× |
| Minnesota | 5,047 | 0.63× |
| Kansas | 5,006 | 1.13× |
| Virginia | 4,785 | 0.35× |
| Oregon | 4,508 | 0.7× |
| Colorado | 4,481 | 0.51× |
| Arizona | 3,986 | 0.35× |
| Maryland | 3,411 | 0.35× |
| Massachusetts | 3,397 | 0.31× |
| Michigan | 3,380 | 0.23× |
| Kentucky | 3,116 | 0.44× |
| Utah | 3,049 | 0.61× |
| Iowa | 3,040 | 0.66× |
| Wisconsin | 2,974 | 0.35× |
| Arkansas | 2,617 | 0.57× |
| Nevada | 2,373 | 0.44× |
| Oklahoma | 2,346 | 0.38× |
| South Carolina | 2,215 | 0.26× |
| Louisiana | 2,195 | 0.3× |
| Alabama | 2,011 | 0.26× |
| Connecticut | 1,968 | 0.35× |
| Mississippi | 1,680 | 0.36× |
| Nebraska | 1,506 | 0.54× |
| New Hampshire | 897 | 0.41× |
| Idaho | 887 | 0.32× |
| Delaware | 829 | 0.54× |
| New Mexico | 813 | 0.29× |
| Washington, District of Columbia | 779 | 0.46× |
| Hawaii | 734 | 0.3× |
| Montana | 733 | 0.47× |
| West Virginia | 725 | 0.28× |
| Rhode Island | 721 | 0.4× |
| South Dakota | 678 | 0.52× |
| Maine | 636 | 0.32× |
| Vermont | 618 | 0.63× |
| North Dakota | 606 | 0.53× |
| Alaska | 564 | 0.47× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.24 |
| Social Media Usage | JOY | 1.07 |
| Sports Activity | POWER | 1.07 |
| Early Adopter Mentality | POWER | 1.04 |
| Risk Appetite | THRILL | 1.03 |
| Luxury Orientation | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.3% |
| Brazil | 7.9% |
| Mexico | 5.4% |
See St. Louis City SC audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- Manchester United F.C. (18,105,333)
How to read this data
Audience size is the estimated number of people in United States who actively search for St. Louis City SC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.