Steel Magnolia Audience in United States
Steel Magnolia has an estimated audience of 1,537,638 people in United States. 90.1% are female, 9.9% are male, average age 38.3. Top regions: Texas, California, Florida. Top brand affinities: Pillow, Saving, Jack White, The Godfather Part II, Gaelic football.
The average Steel Magnolia fan in United States is 38.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pillow, Saving, Jack White, with strongest over-indexing on Pillow (1.8× the country average). Demographically, the Steel Magnolia audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Steel Magnolia fans
| Metric | Value |
|---|---|
| Female | 90.1% |
| Male | 9.9% |
| Average age | 38.3 |
| Estimated audience size | 1,537,638 |
Audience persona
The typical Steel Magnolia fan in United States is more female, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 155,425 | 1.18× |
| California | 123,834 | 0.73× |
| Florida | 83,085 | 0.8× |
| New York | 59,747 | 0.7× |
| Georgia | 58,980 | 1.25× |
| North Carolina | 57,335 | 1.24× |
| Tennessee | 49,556 | 1.61× |
| Ohio | 48,631 | 1.03× |
| Illinois | 45,266 | 0.88× |
| Pennsylvania | 44,320 | 0.86× |
| Louisiana | 42,765 | 2.16× |
| Michigan | 38,628 | 0.96× |
| Virginia | 34,680 | 0.93× |
| Missouri | 32,428 | 1.31× |
| Alabama | 32,263 | 1.5× |
| Indiana | 31,105 | 1.11× |
| South Carolina | 29,014 | 1.25× |
| Kentucky | 28,716 | 1.49× |
| New Jersey | 26,526 | 0.68× |
| Arizona | 25,610 | 0.82× |
| Oklahoma | 25,323 | 1.48× |
| Washington | 24,694 | 0.8× |
| Colorado | 22,386 | 0.92× |
| Wisconsin | 20,721 | 0.9× |
| Maryland | 20,288 | 0.77× |
| Massachusetts | 20,178 | 0.67× |
| Mississippi | 20,151 | 1.59× |
| Arkansas | 20,033 | 1.58× |
| Minnesota | 17,689 | 0.8× |
| Oregon | 15,876 | 0.9× |
| Kansas | 13,500 | 1.11× |
| Utah | 13,294 | 0.97× |
| Iowa | 12,451 | 0.98× |
| Nevada | 11,138 | 0.75× |
| Connecticut | 10,785 | 0.7× |
| West Virginia | 9,100 | 1.27× |
| New Mexico | 7,733 | 1× |
| Nebraska | 7,654 | 0.99× |
| Idaho | 7,644 | 0.99× |
| Maine | 4,645 | 0.84× |
| New Hampshire | 4,430 | 0.73× |
| Montana | 4,204 | 0.99× |
| Hawaii | 3,774 | 0.57× |
| Washington, District of Columbia | 3,403 | 0.74× |
| Rhode Island | 3,380 | 0.69× |
| Delaware | 3,217 | 0.76× |
| South Dakota | 3,010 | 0.85× |
| North Dakota | 2,641 | 0.84× |
| Alaska | 2,381 | 0.72× |
| Wyoming | 2,107 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.8× | Home & Garden |
| Saving | 1.91× | Business & Career |
| Jack White | 1.9× | Movies & TV |
| The Godfather Part II | 4.68× | Movies & TV |
| Gaelic football | 1.78× | Sports |
| English literature | 1.52× | Literature |
| REO Speedwagon | 1.52× | Music & Radio |
| Iowa Wrestling | 2.54× | Sports |
| International University of Business Agriculture and Technology | 1.88× | Business & Career |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 1.79× | Politics & Society |
| Gary Clark, Jr. | 1.97× | Music & Radio |
| Jorja Fox | 2.21× | Movies & TV |
| Divergent series | 1.61× | Movies & TV |
| Príncipe | 1.54× | Travel & Leisure |
| Cadbury World | 1.73× | Travel & Leisure |
| WAOW | 1.83× | Movies & TV |
| Hippophae | 2.84× | Health |
| IPsec | 2.51× | |
| Shannon Leto | 1.95× | Movies & TV |
| Ashes to Ashes (TV series) | 2.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.59 |
| Price Sensitivity | PREMIUM | 1.48 |
| Pet Ownership | JOY | 1.47 |
| Creativity | OPEN | 1.4 |
| Extroversion | THRILL | 1.36 |
| DIY Mentality | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 97.4% |
| Germany | 1.6% |
| Italy | 1.0% |
See Steel Magnolia audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
Frequently asked questions
How many fans does Steel Magnolia have in United States?
Steel Magnolia has an estimated audience of 1,537,638 people in United States, concentrated in Texas and California.
What is the gender split and age of Steel Magnolia fans?
90.1% of Steel Magnolia fans are female, 9.9% are male, with an average age of 38.3 years.
Which brands do Steel Magnolia fans like most?
Steel Magnolia fans show strongest brand affinity for Pillow (1.8×), Saving (1.91×), and Jack White (1.9×) over the country average.
Where do Steel Magnolia fans live in United States?
Steel Magnolia fans in United States are most concentrated in Texas (reach 155,425), California (reach 123,834), and Florida (reach 83,085). These three regions account for the largest share of the active audience.
What other brands do Steel Magnolia fans also like?
Beyond Steel Magnolia itself, the audience over-indexes on Saving (1.91×), Jack White (1.9×), The Godfather Part II (4.68×), and Gaelic football (1.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Steel Magnolia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.