Divergent series Audience in United States

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Divergent series has an estimated audience of 513,313 people in United States. 68.8% are female, 31.2% are male, average age 35.4. Top regions: Texas, California, Florida. Top brand affinities: Historic site, Hebe, Nurse educator, Mackenzie Foy, Buying and Selling Real Estate.

The average Divergent series fan in United States is 35.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Historic site, Hebe, Nurse educator, with strongest over-indexing on Historic site (20× the country average). Demographically, the Divergent series audience skews more female with an average age of 35.4, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Divergent series fans

Demographic split for Divergent series audience in United States
MetricValue
Female68.8%
Male31.2%
Average age35.4
Estimated audience size513,313

Audience persona

The typical Divergent series fan in United States is more female, around 35.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Divergent series in United States
RegionReachAffinity
Texas44,9571.02×
California44,0130.78×
Florida31,3930.9×
New York19,7950.69×
Ohio16,8611.07×
Illinois15,2640.89×
Georgia14,5580.92×
North Carolina14,4660.94×
Pennsylvania14,1440.82×
Michigan13,3300.99×
Tennessee11,2461.09×
Indiana10,2281.09×
Missouri9,9781.21×
Washington9,9780.97×
Virginia9,6510.77×
Arizona9,6300.92×
New Jersey8,5070.65×
Colorado8,4621.05×
Wisconsin8,1501.06×
South Carolina7,9991.04×
Minnesota7,9271.08×
Kentucky7,8201.22×
Alabama7,4751.04×
Oklahoma7,3771.29×
Massachusetts7,3420.73×
Louisiana7,1701.08×
Maryland5,9750.68×
Oregon5,9021×
Utah5,7381.25×
Arkansas5,3701.27×
Iowa5,1911.23×
Kansas4,9721.23×
Nevada4,4250.89×
Mississippi4,0400.96×
Idaho3,9231.52×
Connecticut3,7130.72×
Nebraska3,0941.2×
New Mexico2,5120.98×
West Virginia2,3270.97×
Hawaii2,1830.99×
Montana1,9851.39×
Maine1,7170.93×
New Hampshire1,5830.78×
South Dakota1,5761.33×
Alaska1,3821.26×
North Dakota1,2301.17×
Rhode Island1,0890.67×
Wyoming9811.29×
Delaware9250.65×
Washington, District of Columbia7800.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Divergent series audience
BrandAffinityCategory
Historic site20×Arts & Culture
Hebe20×Home & Garden
Nurse educator20×Kids & Family
Mackenzie Foy14.34×Fashion & Accessoires
Buying and Selling Real Estate13.59×Home & Garden
Emperor Entertainment Group19.73×Business & Career
Penn & Teller12.89×Movies & TV
Electrolyte7.05×Health
Minnesota2.55×Travel & Leisure
Tezz10.07×Movies & TV
South Yorkshire20×Travel & Leisure
Nationality2.86×Politics & Society
Bank account2.98×Business & Career
Combat sport1.91×Sports
Stop Bullying20×Politics & Society
Natural rubber2.26×Cars & Mobility
Curcuma20×Food & Beverages
Carnival of Souls20×Movies & TV
Chromebook5.32×Technology & Electronics
Monogram3.47×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Divergent series audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
Luxury OrientationPREMIUM1.61
MindfulnessBALANCE1.53
Risk AppetiteTHRILL1.45
SustainabilityBALANCE1.28
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Divergent series
CountryShare
United States48.6%
Canada10.3%
United Kingdom7.6%

See Divergent series audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Divergent series have in United States?

Divergent series has an estimated audience of 513,313 people in United States, concentrated in Texas and California.

What is the gender split and age of Divergent series fans?

68.8% of Divergent series fans are female, 31.2% are male, with an average age of 35.4 years.

Which brands do Divergent series fans like most?

Divergent series fans show strongest brand affinity for Historic site (20×), Hebe (20×), and Nurse educator (20×) over the country average.

Where do Divergent series fans live in United States?

Divergent series fans in United States are most concentrated in Texas (reach 44,957), California (reach 44,013), and Florida (reach 31,393). These three regions account for the largest share of the active audience.

What other brands do Divergent series fans also like?

Beyond Divergent series itself, the audience over-indexes on Hebe (20×), Nurse educator (20×), Mackenzie Foy (14.34×), and Buying and Selling Real Estate (13.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Divergent series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.