A data profile of the people who buy, follow and care about Sunset Club in United States — modelled from more than twelve digital signal sources. Sunset Club has an estimated audience of 475,385 people in United States.
The average Sunset Club fan in United States is 33.2 years old, more female, and lives primarily in Massachusetts.
The audience is concentrated in Massachusetts, New York, Washington.
Top brand affinities include Bushido, Kollegah, Der Spiegel, with strongest over-indexing on Bushido (117.16× the country average).
Demographically, the Sunset Club audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sunset Club fan in United States is more female, around 33.2 years old, with strong Community Orientation tendencies and a notable affinity for Bushido.
The key figures that characterise the Sunset Club profile in United States.
60.4% are female, 39.6% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 33.2 |
| Estimated audience size | 475,385 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Sunset Club audience comes from United States.
| Country | Share |
|---|---|
| United States | 41.8% |
| Spain | 19.3% |
| Belgium | 9.1% |
Where the Sunset Club audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~100K | 11.06× | |
| 02 | Washington | ~80K | 9.05× | |
| 03 | New Hampshire | ~10K | 5.55× | |
| 04 | New York | ~80K | 3.34× | |
| 05 | Florida | ~80K | 2.59× | |
| 06 | Connecticut | ~4K | 1.02× | |
| 07 | Vermont | <1K | 1.00× | |
| 08 | Maine | ~2K | 0.98× | |
| 09 | Alaska | <1K | 0.98× | |
| 10 | North Dakota | <1K | 0.98× | |
| 11 | Montana | ~1K | 0.97× | |
| 12 | South Dakota | <1K | 0.97× | |
| 13 | Rhode Island | ~1K | 0.96× | |
| 14 | Delaware | ~1K | 0.96× | |
| 15 | Nebraska | ~2K | 0.95× | |
| 16 | West Virginia | ~2K | 0.95× | |
| 17 | Hawaii | ~2K | 0.95× | |
| 18 | Mississippi | ~3K | 0.94× | |
| 19 | Idaho | ~2K | 0.94× | |
| 20 | New Mexico | ~2K | 0.94× | |
| 21 | Washington, District of Columbia | ~1K | 0.94× | |
| 22 | Arkansas | ~3K | 0.93× | |
| 23 | Iowa | ~3K | 0.93× | |
| 24 | Louisiana | ~5K | 0.92× | |
| 25 | Kentucky | ~5K | 0.92× | |
| 26 | Utah | ~4K | 0.92× | |
| 27 | Kansas | ~3K | 0.92× | |
| 28 | Maryland | ~7K | 0.91× | |
| 29 | Missouri | ~6K | 0.91× | |
| 30 | Colorado | ~6K | 0.91× | |
| 31 | Wisconsin | ~6K | 0.91× | |
| 32 | Minnesota | ~6K | 0.91× | |
| 33 | Alabama | ~6K | 0.91× | |
| 34 | Nevada | ~4K | 0.91× | |
| 35 | Arizona | ~8K | 0.90× | |
| 36 | Tennessee | ~8K | 0.90× | |
| 37 | South Carolina | ~6K | 0.90× | |
| 38 | Oklahoma | ~4K | 0.90× | |
| 39 | Ohio | ~10K | 0.87× | |
| 40 | Michigan | ~10K | 0.87× | |
| 41 | Oregon | ~4K | 0.87× | |
| 42 | Virginia | ~9K | 0.85× | |
| 43 | Pennsylvania | ~10K | 0.84× | |
| 44 | Indiana | ~7K | 0.84× | |
| 45 | Illinois | ~10K | 0.81× | |
| 46 | Georgia | ~10K | 0.79× | |
| 47 | New Jersey | ~9K | 0.78× | |
| 48 | North Carolina | ~10K | 0.77× | |
| 49 | California | ~30K | 0.61× | |
| 50 | Texas | ~20K | 0.59× |
The strongest cross-interests of the Sunset Club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kollegah | Music & Radio | 544.00× | ||
| 02 | Farid Bang | Music & Radio | 213.33× | ||
| 03 | Die Zeit | News | 195.96× | ||
| 04 | Frankfurter Allgemeine Zeitung | News | 122.25× | ||
| 05 | Der Spiegel | News | 118.64× | ||
| 06 | Bushido | Music & Radio | 117.16× | ||
| 07 | MARC CAIN | Fashion & Accessoires | 76.08× | ||
| 08 | Twinset | Fashion & Accessoires | 66.89× | ||
| 09 | Spiegel Online | News | 41.10× | ||
| 10 | 1. FC Union Berlin | Sports | 31.93× | ||
| 11 | 1. FC Köln | Sports | 31.52× | ||
| 12 | Eintracht Frankfurt | Sports | 30.45× | ||
| 13 | Belinda Carlisle | Fashion & Accessoires | 20.79× | ||
| 14 | VfB Stuttgart | Sports | 18.58× | ||
| 15 | Bild | News | 13.93× | ||
| 16 | Germany national football team | Sports | 9.16× | ||
| 17 | Lily Allen | Music & Radio | 5.68× | ||
| 18 | Paris Saint-Germain | Sports | 4.99× | ||
| 19 | Podcast | Music & Radio | 1.73× | ||
| 20 | FIFA World Cup | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.63× | |
| Patriotism | CONSERVATISM | 1.35× | |
| Tradition | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.94× | |
| Price Sensitivity | PREMIUM | 0.99× |
Sunset Club has an estimated audience of 475,385 people in United States, concentrated in Massachusetts and New York.
60.4% of Sunset Club fans are female, 39.6% are male, with an average age of 33.2 years.
Sunset Club fans show strongest brand affinity for Bushido (117.16×), Kollegah (544×), and Der Spiegel (118.64×) over the country average.
Sunset Club fans in United States are most concentrated in Massachusetts (reach ~100K), New York (reach ~80K), and Washington (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Sunset Club itself, the audience over-indexes on Kollegah (544×), Der Spiegel (118.64×), Die Zeit (195.96×), and Frankfurter Allgemeine Zeitung (122.25×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sunset Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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