Testimonial Audience in United States

Testimonial logo

Testimonial has an estimated audience of 1,951,622 people in United States. 72.1% are female, 27.9% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Fast Five, Ohio State Buckeyes women's basketball, Brooklyn College, Cachorros, Cash Cab (U.S. game show).

The average Testimonial fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fast Five, Ohio State Buckeyes women's basketball, Brooklyn College, with strongest over-indexing on Fast Five (1.94× the country average). Demographically, the Testimonial audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Testimonial fans

Demographic split for Testimonial audience in United States
MetricValue
Female72.1%
Male27.9%
Average age41.0
Estimated audience size1,951,622

Audience persona

The typical Testimonial fan in United States is more female, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Fast Five.

Top regions in United States

Top regions ranked by reach for Testimonial in United States
RegionReachAffinity
California300,3591.4×
Texas182,5661.09×
Florida176,4651.34×
New York143,2841.31×
Pennsylvania73,8851.12×
Illinois72,3011.11×
Georgia69,8021.16×
North Carolina65,9121.12×
New Jersey61,2031.23×
Virginia58,7281.24×
Ohio57,3720.95×
Massachusetts51,8451.35×
Michigan51,7751.01×
Washington47,3361.21×
Arizona47,1851.18×
Maryland39,0481.16×
Indiana35,8971.01×
Tennessee35,3980.9×
Colorado33,4931.09×
Wisconsin29,2771×
Minnesota28,5291.02×
Missouri28,4370.9×
South Carolina26,7410.91×
Oregon24,1821.08×
Connecticut22,6461.16×
Louisiana20,6340.82×
Alabama20,1940.74×
Nevada19,1951.02×
Kentucky18,6370.76×
Oklahoma16,4880.76×
Iowa16,3281.02×
Utah15,5330.89×
Kansas14,6360.95×
Mississippi12,0370.75×
Arkansas11,9460.74×
Hawaii9,5561.14×
Washington, District of Columbia9,0731.55×
Nebraska9,0290.92×
Idaho8,7630.9×
New Hampshire8,1141.06×
Maine7,2611.04×
Rhode Island6,5531.05×
New Mexico6,4670.66×
West Virginia6,2670.69×
Delaware5,2310.97×
Montana4,5170.83×
Vermont3,4331×
South Dakota3,3820.75×
North Dakota2,8440.71×
Alaska2,7690.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Testimonial audience
BrandAffinityCategory
Fast Five1.94×Movies & TV
Ohio State Buckeyes women's basketball1.62×Sports
Brooklyn College1.62×Business & Career
Cachorros1.54×Pets & Animals
Cash Cab (U.S. game show)1.9×Movies & TV
All You Need Is Love2.09×Music & Radio
Cachaça1.58×Food & Beverages
Country Garden1.73×Home & Garden
Cachoeira1.91×Travel & Leisure
William Boyd (writer)1.6×Literature
Cache Cache1.65×Fashion & Accessoires
Caccamo2.09×Travel & Leisure
Caccamo1.7×Travel & Leisure
Los Cabos Vacation1.54×Travel & Leisure
Čačak1.67×Travel & Leisure
Costi Ioniță1.68×Music & Radio
Bukit Kayu Hitam1.64×Travel & Leisure
Boyolali Regency1.75×Travel & Leisure
Cadbury Perk1.68×Food & Beverages
Lin Chih-sheng1.64×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Testimonial audience
TraitClusterScore
Family OrientationCONSERVATISM1.32
Price SensitivityPREMIUM1.16
CreativityOPEN1.1
Need for SecurityCONSERVATISM1.07
IndulgenceJOY1.06
Healthy LifestyleBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Testimonial
CountryShare
United States38.2%
Malaysia17.5%
Indonesia13.4%

See Testimonial audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Testimonial have in United States?

Testimonial has an estimated audience of 1,951,622 people in United States, concentrated in California and Texas.

What is the gender split and age of Testimonial fans?

72.1% of Testimonial fans are female, 27.9% are male, with an average age of 41.0 years.

Which brands do Testimonial fans like most?

Testimonial fans show strongest brand affinity for Fast Five (1.94×), Ohio State Buckeyes women's basketball (1.62×), and Brooklyn College (1.62×) over the country average.

Where do Testimonial fans live in United States?

Testimonial fans in United States are most concentrated in California (reach 300,359), Texas (reach 182,566), and Florida (reach 176,465). These three regions account for the largest share of the active audience.

What other brands do Testimonial fans also like?

Beyond Testimonial itself, the audience over-indexes on Ohio State Buckeyes women's basketball (1.62×), Brooklyn College (1.62×), Cachorros (1.54×), and Cash Cab (U.S. game show) (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Testimonial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.