The River (U.S. TV series) Audience in United States

The River (U.S. TV series) logo

The River (U.S. TV series) has an estimated audience of 2,487,766 people in United States. 59.9% are female, 40.1% are male, average age 47.4. Top regions: California, New York, Texas. Top brand affinities: Alaska, Jbc, Canino, Suikoden IV, Jc caylen.

The average The River (U.S. TV series) fan in United States is 47.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Alaska, Jbc, Canino, with strongest over-indexing on Alaska (1.53× the country average). Demographically, the The River (U.S. TV series) audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The River (U.S. TV series) fans

Demographic split for The River (U.S. TV series) audience in United States
MetricValue
Female59.9%
Male40.1%
Average age47.4
Estimated audience size2,487,766

Audience persona

The typical The River (U.S. TV series) fan in United States is more female, around 47.4 years old, with strong Tradition tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for The River (U.S. TV series) in United States
RegionReachAffinity
California302,0631.1×
New York219,8381.58×
Texas160,6320.75×
North Carolina127,2001.7×
Georgia126,7961.65×
Florida111,4360.66×
Pennsylvania109,2781.3×
Illinois96,1581.16×
Virginia90,2651.49×
Maryland81,5751.91×
Ohio79,3801.04×
Michigan72,4831.11×
Indiana63,8281.4×
New Jersey62,9711×
Tennessee56,2121.13×
Massachusetts53,6011.09×
Arkansas48,6162.37×
Colorado44,0891.12×
Washington43,0040.86×
Oregon41,7381.46×
Alabama36,8911.06×
Arizona36,5000.72×
South Carolina35,5680.95×
Wisconsin34,1400.91×
Louisiana33,5371.05×
Minnesota30,5770.86×
Missouri30,4020.76×
Connecticut27,7911.11×
Nebraska25,6892.06×
Kentucky24,1750.78×
Mississippi22,3851.09×
Oklahoma20,1840.73×
Washington, District of Columbia18,4572.47×
Nevada18,2960.76×
Utah15,4160.69×
Iowa14,3880.7×
New Hampshire13,5021.38×
Kansas11,5170.59×
Delaware10,7101.56×
West Virginia9,6050.83×
Idaho7,5050.6×
Montana7,2921.06×
New Mexico7,0020.56×
Hawaii6,8370.64×
Alaska6,7681.27×
Rhode Island6,2820.79×
Maine5,4000.61×
Vermont4,5591.04×
South Dakota2,5460.44×
North Dakota2,4850.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The River (U.S. TV series) audience
BrandAffinityCategory
Alaska1.53×Travel & Leisure
Jbc2.48×Kids & Family
Canino1.52×Travel & Leisure
Suikoden IV1.81×Games
Jc caylen1.83×Internet & Social Media
JBM2.05×Music & Radio
Jamnalal Bajaj Institute of Management Studies1.75×Business & Career
Argenteuil1.75×Travel & Leisure
Ubrique1.51×Travel & Leisure
JCLU Forever2.13×Fashion & Accessoires
bysTaXx1.53×Internet & Social Media
University of Caxias do Sul1.63×Business & Career
Jbeil District1.62×
JT Bioscoop2.08×
JBK Horse Shows1.55×
Sunway College Johor Bahru1.54×Business & Career
FC Dinamo II București1.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The River (U.S. TV series) audience
TraitClusterScore
TraditionCONSERVATISM1.32
Community OrientationOPEN1.25
IndividualismJOY1.15
DIY MentalityTHRILL1.11
Need for SecurityCONSERVATISM1.1
Family OrientationCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for The River (U.S. TV series)
CountryShare
United States55.1%
Japan13.9%
Vietnam3.6%

See The River (U.S. TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The River (U.S. TV series) have in United States?

The River (U.S. TV series) has an estimated audience of 2,487,766 people in United States, concentrated in California and New York.

What is the gender split and age of The River (U.S. TV series) fans?

59.9% of The River (U.S. TV series) fans are female, 40.1% are male, with an average age of 47.4 years.

Which brands do The River (U.S. TV series) fans like most?

The River (U.S. TV series) fans show strongest brand affinity for Alaska (1.53×), Jbc (2.48×), and Canino (1.52×) over the country average.

Where do The River (U.S. TV series) fans live in United States?

The River (U.S. TV series) fans in United States are most concentrated in California (reach 302,063), New York (reach 219,838), and Texas (reach 160,632). These three regions account for the largest share of the active audience.

What other brands do The River (U.S. TV series) fans also like?

Beyond The River (U.S. TV series) itself, the audience over-indexes on Jbc (2.48×), Canino (1.52×), Suikoden IV (1.81×), and Jc caylen (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The River (U.S. TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.