Rascasse Audience Intelligence

Traffic sign Audience in United States

A data profile of the people who buy, follow and care about Traffic sign in United States — modelled from more than twelve digital signal sources. Traffic sign has an estimated audience of 1,303,344 people in United States.

#7782among Topic in United States#638in Cars & Mobility

The average Traffic sign fan in United States is 40.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Traffic sign profile in United States.

Audience size
1.3M
in United States
Gender
39.7%♀
60.3% male
Age
40.8
average years
Country rank
#19675
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Traffic sign fans

39.7% are female, 60.3% are male, average age 40.8.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Traffic sign audience in United States
MetricValue
Female39.7%
Male60.3%
Average age40.8
Estimated audience size1,303,344
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Traffic sign audience in United States
Age bracketShare%
16-1921%
20-2915%
30-3917%
40-4920%
50+27%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Traffic sign audience comes from United States.

Worldwide audience distribution share by country for Traffic sign
CountryShare
United States20.6%
United Kingdom11.2%
Netherlands9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Traffic sign audience in United States is strongest.

Fig. 05

Top regions by affinity

Traffic sign fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~90K2.24×
02Missouri~40K1.99×
03Indiana~40K1.71×
04Virginia~50K1.55×
05Illinois~60K1.36×
06Utah~10K1.26×
07California~200K1.22×
08Idaho~8K1.16×
09Alabama~20K1.14×
10Maryland~20K1.11×
11Texas~100K1.09×
12New York~80K1.09×
13Delaware~4K1.09×
14Hawaii~6K1.06×
15South Carolina~20K1.05×
16Mississippi~10K1.04×
17Florida~90K1.02×
18Iowa~10K1.02×
19New Jersey~30K1.01×
20Georgia~40K1.00×
21Washington~30K1.00×
22Massachusetts~30K1.00×
23New Mexico~7K1.00×
24North Dakota~3K1.00×
25Kansas~10K0.99×
26Arizona~30K0.98×
27Kentucky~20K0.95×
28Arkansas~10K0.93×
29Tennessee~20K0.92×
30West Virginia~6K0.92×
31Nevada~10K0.91×
32Ohio~40K0.90×
33Washington, District of Columbia~4K0.90×
34Connecticut~10K0.89×
35Minnesota~20K0.86×
36South Dakota~3K0.86×
37Louisiana~10K0.85×
38New Hampshire~4K0.85×
39Nebraska~5K0.84×
40Rhode Island~4K0.84×
41Vermont~2K0.84×
42Pennsylvania~40K0.83×
43Colorado~20K0.83×
44Oregon~10K0.83×
45Oklahoma~10K0.83×
46Alaska~2K0.82×
47Wisconsin~20K0.80×
48Montana~3K0.80×
49Michigan~30K0.76×
50Maine~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Traffic sign, United States
0.69×1.00×2.24×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Traffic sign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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