Traffic sign Audience in United States
Traffic sign has an estimated audience of 1,303,344 people in United States. 39.7% are female, 60.3% are male, average age 40.8. Top regions: California, Texas, Florida.
The average Traffic sign fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Traffic sign audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
Category: Cars & Mobility · Type: Topic
Demographics of Traffic sign fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 40.8 |
| Estimated audience size | 1,303,344 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 187,590 | 1.31× |
| Texas | 134,574 | 1.2× |
| Florida | 99,122 | 1.12× |
| North Carolina | 95,345 | 2.43× |
| New York | 88,299 | 1.21× |
| Illinois | 60,185 | 1.39× |
| Missouri | 46,440 | 2.21× |
| Virginia | 43,539 | 1.37× |
| Indiana | 43,428 | 1.82× |
| Georgia | 43,392 | 1.08× |
| Ohio | 36,531 | 0.91× |
| Pennsylvania | 33,887 | 0.77× |
| New Jersey | 30,479 | 0.92× |
| Massachusetts | 27,977 | 1.09× |
| Washington | 27,119 | 1.04× |
| Arizona | 26,739 | 1× |
| Michigan | 25,412 | 0.75× |
| Maryland | 24,219 | 1.08× |
| Tennessee | 24,130 | 0.92× |
| South Carolina | 19,098 | 0.97× |
| Alabama | 19,046 | 1.05× |
| Colorado | 17,640 | 0.86× |
| Minnesota | 16,999 | 0.91× |
| Utah | 16,017 | 1.37× |
| Wisconsin | 14,961 | 0.76× |
| Louisiana | 14,203 | 0.85× |
| Kentucky | 13,388 | 0.82× |
| Oregon | 12,787 | 0.86× |
| Connecticut | 11,834 | 0.91× |
| Iowa | 11,564 | 1.08× |
| Nevada | 11,203 | 0.89× |
| Oklahoma | 11,027 | 0.76× |
| Kansas | 10,824 | 1.05× |
| Mississippi | 10,201 | 0.95× |
| Arkansas | 9,484 | 0.88× |
| Idaho | 7,777 | 1.19× |
| Hawaii | 5,788 | 1.03× |
| New Mexico | 5,214 | 0.8× |
| West Virginia | 4,929 | 0.81× |
| Nebraska | 4,872 | 0.75× |
| New Hampshire | 4,115 | 0.8× |
| Rhode Island | 3,376 | 0.81× |
| Washington, District of Columbia | 3,375 | 0.86× |
| Delaware | 3,256 | 0.91× |
| North Dakota | 2,565 | 0.96× |
| Maine | 2,284 | 0.49× |
| Montana | 2,130 | 0.59× |
| South Dakota | 2,018 | 0.67× |
| Alaska | 1,694 | 0.61× |
| Vermont | 1,303 | 0.57× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.44 |
| Need for Security | CONSERVATISM | 1.42 |
| Community Orientation | OPEN | 1.4 |
| Quality Awareness | PREMIUM | 1.25 |
| Patriotism | CONSERVATISM | 1.19 |
| Social Media Usage | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 11.2% |
| Netherlands | 9.6% |
See Traffic sign audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Traffic sign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.