United States presidential election, 2008 Audience in United States
United States presidential election, 2008 has an estimated audience of 1,734,593 people in United States. 44.4% are female, 55.6% are male, average age 45.4. Top brand affinities: St Matthew Passion, lose it, Bruno Antunes de Oliveira, Canino, The Boomtown Rats.
Top brand affinities include St Matthew Passion, lose it, Bruno Antunes de Oliveira, with strongest over-indexing on St Matthew Passion (8.18× the country average). Demographically, the United States presidential election, 2008 audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Sustainability.
Category: Politics & Society · Type: Topic
Demographics of United States presidential election, 2008 fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 45.4 |
| Estimated audience size | 1,734,593 |
Audience persona
The typical United States presidential election, 2008 fan in United States is more male, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for St Matthew Passion.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| St Matthew Passion | 8.18× | |
| lose it | 6.74× | |
| Bruno Antunes de Oliveira | 4.42× | Sports |
| Canino | 4.35× | Travel & Leisure |
| The Boomtown Rats | 4.04× | Music & Radio |
| ESC Rennes School of Business | 3.55× | Business & Career |
| Carl F. Bucherer - Fine Swiss Watchmaking | 3.38× | Fashion & Accessoires |
| Butik Hamil | 3.36× | Fashion & Accessoires |
| Tabriz | 3.33× | Travel & Leisure |
| Ivana (singer) | 3.12× | |
| Ivy Levan | 3.12× | Music & Radio |
| bumGenius | 3.1× | Kids & Family |
| Enfamil | 3.06× | Kids & Family |
| University of Caxias do Sul | 3.03× | Business & Career |
| bysTaXx | 3.0× | Internet & Social Media |
| Cacciucco | 2.89× | Food & Beverages |
| bysTaXx | 2.89× | Internet & Social Media |
| Darius Boyd | 2.89× | Sports |
| Gazélec Ajaccio | 2.79× | Sports |
| Isabela (province) | 2.78× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.07 |
| Sustainability | BALANCE | 1.87 |
| Individualism | JOY | 1.77 |
| Mindfulness | BALANCE | 1.47 |
| Convenience Orientation | PREMIUM | 1.38 |
| Community Orientation | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.7% |
| Mexico | 6.8% |
| Taiwan | 3.3% |
See United States presidential election, 2008 audiences in other countries
- United States presidential election, 2008 — Germany
- United States presidential election, 2008 — United Kingdom
- United States presidential election, 2008 — France
- United States presidential election, 2008 — Italy
- United States presidential election, 2008 — Spain
- United States presidential election, 2008 — Brazil
- United States presidential election, 2008 — Japan
- United States presidential election, 2008 — South Korea
- United States presidential election, 2008 — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for United States presidential election, 2008. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.