Rascasse Audience Intelligence

Upcycling Audience in United States

A data profile of the people who buy, follow and care about Upcycling in United States — modelled from more than twelve digital signal sources. Upcycling has an estimated audience of 3,930,869 people in United States.

#4361among Topic in United States#534in Home & Garden

The average Upcycling fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Upcycling profile in United States.

Audience size
3.9M
in United States
Gender
82.3%♀
17.7% male
Age
43.0
average years
Country rank
#8152
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Upcycling fans

82.3% are female, 17.7% are male, average age 43.0.

Fig. 02

Gender split

82.3%
Female
17.7%
Male
Demographic split for Upcycling audience in United States
MetricValue
Female82.3%
Male17.7%
Average age43.0
Estimated audience size3,930,869
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Upcycling audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4926%
50+29%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Upcycling audience comes from United States.

Worldwide audience distribution share by country for Upcycling
CountryShare
United States27.8%
United Kingdom10.9%
Japan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Upcycling audience in United States is strongest.

Fig. 05

Top regions by affinity

Upcycling fans by region: top regions in United States
#RegionReachAffinity×
01Montana~30K3.14×
02Maryland~100K2.00×
03Kentucky~80K1.64×
04New York~300K1.39×
05Massachusetts~100K1.27×
06Oregon~60K1.25×
07Washington, District of Columbia~10K1.19×
08California~500K1.17×
09Washington~90K1.15×
10Vermont~8K1.09×
11Maine~10K1.07×
12New Jersey~100K1.06×
13Hawaii~20K1.06×
14Virginia~100K1.05×
15New Hampshire~20K1.04×
16Indiana~70K1.03×
17Minnesota~60K1.03×
18Rhode Island~10K1.03×
19Pennsylvania~100K1.02×
20Connecticut~40K1.02×
21Nebraska~20K1.02×
22Colorado~60K1.01×
23Alaska~8K0.99×
24Missouri~60K0.98×
25Wisconsin~60K0.98×
26Iowa~30K0.98×
27Idaho~20K0.98×
28West Virginia~20K0.98×
29Delaware~10K0.98×
30North Carolina~100K0.97×
31South Dakota~9K0.97×
32Utah~30K0.96×
33North Dakota~8K0.96×
34Arkansas~30K0.95×
35Illinois~100K0.94×
36Arizona~80K0.94×
37Kansas~30K0.94×
38New Mexico~20K0.94×
39Georgia~100K0.93×
40Michigan~100K0.93×
41Florida~200K0.91×
42Nevada~30K0.91×
43Tennessee~70K0.90×
44Mississippi~30K0.90×
45Ohio~100K0.88×
46Louisiana~40K0.88×
47Oklahoma~40K0.87×
48South Carolina~50K0.86×
49Alabama~50K0.86×
50Texas~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Upcycling, United States
0.83×1.00×3.14×
Appendix

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See Upcycling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Upcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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