Rascasse Audience Intelligence

Uzi Target Market in United States

Uzi has an estimated audience of 461K people in United States.

The average Uzi fan in United States is 40.0 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, Florida.

Demographically, the Uzi audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as DIY Mentality.

Category: Technology & Electronics · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
461K
in United States
Gender
50.5%♀
49.5% male
Age
40.0
average years
Country rank
#38538
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Uzi

50.5% are female, 49.5% are male, average age 40.0.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Uzi audience in United States
MetricValue
Female50.5%
Male49.5%
Average age40.0
Estimated audience size461K
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Uzi audience in United States
Age bracketShare%
16-2421%
25-3419%
35-4417%
45-5419%
55+23%
Fig. 04

Worldwide distribution

49.0%

of the worldwide Uzi audience comes from United States.

Worldwide audience distribution share by country for Uzi
CountryShare
United States49.0%
Germany19.6%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Uzi customers by region in United States
#RegionReachAffinity×
01Texas~40K1.31×
02Alaska~1K1.28×
03Oklahoma~7K1.26×
04New Mexico~4K1.25×
05Utah~5K1.19×
06Arizona~10K1.16×
07Kentucky~7K1.15×
08Idaho~3K1.13×
09Indiana~10K1.12×
10Alabama~8K1.11×
11Arkansas~5K1.11×
12Georgia~20K1.10×
13North Carolina~20K1.10×
14West Virginia~3K1.10×
15Nevada~5K1.09×
16Mississippi~4K1.09×
17Washington~10K1.07×
18Missouri~9K1.07×
19Louisiana~7K1.07×
20Kansas~4K1.06×
21Oregon~6K1.05×
22Tennessee~10K1.04×
23California~60K1.02×
24Montana~2K1.02×
25South Dakota~1K1.02×
26Ohio~20K1.01×
27Pennsylvania~20K0.99×
28Virginia~10K0.99×
29North Dakota~1K0.99×
30Wyoming<1K0.97×
31New Hampshire~2K0.96×
32Florida~30K0.95×
33South Carolina~7K0.95×
34Maine~2K0.94×
35Hawaii~2K0.93×
36Michigan~10K0.92×
37Nebraska~2K0.92×
38Colorado~7K0.90×
39Delaware~1K0.90×
40Vermont<1K0.88×
41Maryland~7K0.87×
42Illinois~20K0.86×
43Iowa~4K0.86×
44Wisconsin~7K0.85×
45Rhode Island~1K0.85×
46Minnesota~7K0.83×
47Connecticut~4K0.81×
48New York~20K0.80×
49New Jersey~10K0.80×
50Massachusetts~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Uzi, United States
0.72×1.00×1.31×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Uzi audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Uzi audience vs. the country average · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.06×
TravellingTHRILL0.94×
Luxury OrientationPREMIUM0.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Uzi audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
TravellingTHRILL0.94×
DIY MentalityTHRILL1.06×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Uzi over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/uzi-53646” · Methodology