Vietnam War Audience in United States

Vietnam War logo

Vietnam War has an estimated audience of 3,486,000 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Northrop Grumman, Sin Embargo MX, iPEC Coaching, Bulacan, York Minster.

Vietnam War fans in United States are concentrated in California, with strong brand affinity for Northrop Grumman. The audience is concentrated in California, Texas, Florida. Top brand affinities include Northrop Grumman, Sin Embargo MX, iPEC Coaching, with strongest over-indexing on Northrop Grumman (1.63× the country average). Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Vietnam War fans

Demographic split for Vietnam War audience in United States
MetricValue
Estimated audience size3,486,000

Audience persona

The typical Vietnam War fan in United States shows strong Family Orientation tendencies and a notable affinity for Northrop Grumman.

Top regions in United States

Top regions ranked by reach for Vietnam War in United States
RegionReachAffinity
California634,0711×
Texas522,2321.06×
Florida361,1610.93×
New York308,4030.96×
Pennsylvania203,4041.05×
Illinois190,1900.99×
Ohio186,7611.05×
North Carolina174,7211.01×
Georgia172,6450.97×
Michigan151,3061.01×
Virginia147,9231.06×
Washington135,5761.18×
New Jersey128,0970.88×
Massachusetts119,6041.06×
Arizona118,7281.01×
Tennessee113,1090.98×
Indiana107,6291.02×
Missouri99,7331.08×
Maryland96,7180.98×
Colorado94,4121.04×
Wisconsin89,8411.04×
Minnesota89,6441.09×
South Carolina83,1230.96×
Kentucky73,3541.02×
Alabama73,1370.91×
Louisiana69,6090.94×
Oklahoma66,5931.04×
Oregon64,6500.98×
Connecticut56,9010.99×
Utah54,9961.07×
Iowa49,2081.04×
Nevada49,0760.88×
Kansas47,0081.04×
Arkansas44,1460.93×
Mississippi40,0830.85×
Nebraska30,7581.07×
Idaho28,4130.99×
West Virginia26,3560.98×
New Mexico25,1610.87×
Hawaii23,1470.94×
New Hampshire22,0990.98×
Washington, District of Columbia21,7021.26×
Maine19,7570.96×
South Dakota16,7321.26×
Montana15,6050.98×
Rhode Island15,5810.85×
North Dakota13,4601.14×
Delaware12,4230.78×
Alaska12,1270.99×
Vermont9,4490.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vietnam War audience
BrandAffinityCategory
Northrop Grumman1.63×Business & Career
Sin Embargo MX3.06×News
iPEC Coaching2.54×Business & Career
Bulacan1.65×Travel & Leisure
York Minster2.14×Travel & Leisure
Ivana (singer)1.88×
Peć1.75×Travel & Leisure
lose it1.57×
Tabriz1.87×Travel & Leisure
On Horsemanship4.46×Literature
Languedoc-Roussillon1.58×Travel & Leisure
Paa Kwesi Nduom1.63×Business & Career
Gazélec Ajaccio1.54×Sports
Peninsula College of Medicine and Dentistry2.15×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vietnam War audience
TraitClusterScore
Family OrientationCONSERVATISM1.42
Urban LifestyleOPEN1.04
Social Media UsageJOY1.02
Healthy LifestyleBALANCE0.99
Quality AwarenessPREMIUM0.97
SpiritualityBALANCE0.95

Worldwide distribution

Worldwide audience distribution share by country for Vietnam War
CountryShare
United States78.8%
United Kingdom12.9%
Germany4.6%

See Vietnam War audiences in other countries

More Politics & Society audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnam War. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.