Wallabies (Australian Rugby Union) Audience in United States
Wallabies (Australian Rugby Union) has an estimated audience of 376,969 people in United States. 17.2% are female, 82.8% are male, average age 22.4. Top regions: California, Texas, Florida. Top brand affinities: Chanticleer (ensemble), Enrique Hernández (baseball), Complexo de Ensino Renato Saraiva, Environmental consulting, Erasmus University Rotterdam.
The average Wallabies (Australian Rugby Union) fan in United States is 22.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chanticleer (ensemble), Enrique Hernández (baseball), Complexo de Ensino Renato Saraiva, with strongest over-indexing on Chanticleer (ensemble) (6.2× the country average). Demographically, the Wallabies (Australian Rugby Union) audience skews more male with an average age of 22.4, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team
Demographics of Wallabies (Australian Rugby Union) fans
| Metric | Value |
|---|---|
| Female | 17.2% |
| Male | 82.8% |
| Average age | 22.4 |
| Estimated audience size | 376,969 |
Audience persona
The typical Wallabies (Australian Rugby Union) fan in United States is more male, around 22.4 years old, with strong Risk Appetite tendencies and a notable affinity for Chanticleer (ensemble).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 39,884 | 0.96× |
| Texas | 30,696 | 0.95× |
| Florida | 21,229 | 0.83× |
| New York | 18,020 | 0.86× |
| Tennessee | 12,736 | 1.68× |
| Pennsylvania | 10,919 | 0.86× |
| North Carolina | 10,840 | 0.96× |
| Illinois | 10,296 | 0.82× |
| Georgia | 10,172 | 0.88× |
| Ohio | 9,600 | 0.83× |
| Washington | 9,306 | 1.23× |
| Virginia | 9,087 | 0.99× |
| Colorado | 9,019 | 1.52× |
| Arizona | 7,984 | 1.04× |
| Michigan | 7,938 | 0.81× |
| New Jersey | 7,577 | 0.79× |
| South Carolina | 7,104 | 1.25× |
| Missouri | 6,447 | 1.06× |
| Massachusetts | 6,418 | 0.86× |
| Indiana | 5,730 | 0.83× |
| Minnesota | 5,318 | 0.98× |
| Wisconsin | 5,315 | 0.94× |
| Oregon | 5,238 | 1.21× |
| Maryland | 5,230 | 0.81× |
| Kentucky | 5,138 | 1.09× |
| Utah | 4,672 | 1.38× |
| Oklahoma | 4,504 | 1.08× |
| Alabama | 4,205 | 0.8× |
| Louisiana | 3,976 | 0.82× |
| Iowa | 3,533 | 1.14× |
| Hawaii | 3,225 | 1.99× |
| Arkansas | 3,221 | 1.04× |
| Nevada | 3,155 | 0.87× |
| Connecticut | 3,153 | 0.83× |
| Kansas | 3,112 | 1.05× |
| Mississippi | 2,736 | 0.88× |
| Idaho | 2,221 | 1.17× |
| New Mexico | 1,853 | 0.98× |
| West Virginia | 1,681 | 0.96× |
| Nebraska | 1,663 | 0.88× |
| New Hampshire | 1,376 | 0.93× |
| Maine | 1,357 | 1× |
| Montana | 1,260 | 1.2× |
| Washington, District of Columbia | 1,040 | 0.92× |
| Rhode Island | 950 | 0.79× |
| Alaska | 733 | 0.91× |
| Delaware | 733 | 0.7× |
| South Dakota | 711 | 0.82× |
| North Dakota | 644 | 0.83× |
| Vermont | 628 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chanticleer (ensemble) | 6.2× | Music & Radio |
| Enrique Hernández (baseball) | 4.18× | Sports |
| Complexo de Ensino Renato Saraiva | 4.09× | Business & Career |
| Environmental consulting | 1.51× | Business & Career |
| Erasmus University Rotterdam | 1.66× | Business & Career |
| XCOM: Enemy Within | 1.66× | Games |
| Enrique Pérez | 7.15× | Sports |
| Cleavage enhancement | 2.44× | Fashion & Accessoires |
| Point Éphémère | 2.03× | Music & Radio |
| GE Wind Energy | 2.08× | Home & Garden |
| Home School Enrichment Magazine | 6.73× | Home & Garden |
| Enrique Díaz | 3.03× | Movies & TV |
| Guardian Environment | 2.97× | Politics & Society |
| Eneco Energie | 6.06× | Home & Garden |
| Province of Oristano | 2.55× | Travel & Leisure |
| École nationale supérieure des mines de Nancy | 1.57× | Business & Career |
| University of Michigan School of Natural Resources and Environment | 2.43× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.18 |
| Urban Lifestyle | OPEN | 2.97 |
| Tradition | CONSERVATISM | 2.03 |
| Need for Security | CONSERVATISM | 1.31 |
| Sports Activity | POWER | 1.22 |
| Mindfulness | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 39.6% |
| Germany | 13.4% |
| United States | 13.2% |
See Wallabies (Australian Rugby Union) audiences in other countries
- Wallabies (Australian Rugby Union) — Germany
- Wallabies (Australian Rugby Union) — United Kingdom
- Wallabies (Australian Rugby Union) — France
- Wallabies (Australian Rugby Union) — Italy
- Wallabies (Australian Rugby Union) — Spain
- Wallabies (Australian Rugby Union) — Brazil
- Wallabies (Australian Rugby Union) — Japan
- Wallabies (Australian Rugby Union) — South Korea
- Wallabies (Australian Rugby Union) — India
More Sports audiences in United States
- Real Madrid C.F. (40,048,870)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- Chicago Bears (28,903,812)
- FC Barcelona (28,585,997)
Frequently asked questions
How many fans does Wallabies (Australian Rugby Union) have in United States?
Wallabies (Australian Rugby Union) has an estimated audience of 376,969 people in United States, concentrated in California and Texas.
What is the gender split and age of Wallabies (Australian Rugby Union) fans?
17.2% of Wallabies (Australian Rugby Union) fans are female, 82.8% are male, with an average age of 22.4 years.
Which brands do Wallabies (Australian Rugby Union) fans like most?
Wallabies (Australian Rugby Union) fans show strongest brand affinity for Chanticleer (ensemble) (6.2×), Enrique Hernández (baseball) (4.18×), and Complexo de Ensino Renato Saraiva (4.09×) over the country average.
Where do Wallabies (Australian Rugby Union) fans live in United States?
Wallabies (Australian Rugby Union) fans in United States are most concentrated in California (reach 39,884), Texas (reach 30,696), and Florida (reach 21,229). These three regions account for the largest share of the active audience.
What other brands do Wallabies (Australian Rugby Union) fans also like?
Beyond Wallabies (Australian Rugby Union) itself, the audience over-indexes on Enrique Hernández (baseball) (4.18×), Complexo de Ensino Renato Saraiva (4.09×), Environmental consulting (1.51×), and Erasmus University Rotterdam (1.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wallabies (Australian Rugby Union). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.