Rascasse Audience Intelligence

Will Wood Audience in United States

Will Wood has an estimated audience of 466K people in United States.

#629among Singer-songwriter in United States
#9084among people in United States#5095in Music & Radio

The average Will Wood fan in United States is 36.7 years old, more female, and lives primarily in California.

Its fans are 1.1 years younger than the group average of 37.8.

Women make up 63.1% of the fan base, 5.2 percentage points more than the group average.

Compared with the other 7686 objects in Singer-songwriter, Will Wood fans stand out for their interest in Florence and the Machine, Sustainable energy and Renewable energy.

Most fans live in California, Texas, Florida.

Top affinities include Florence and the Machine, Sustainable energy, Renewable energy, with strongest over-indexing on Florence and the Machine (8.08× the country average).

Demographically, the Will Wood audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Individualism.

The typical Will Wood fan in United States is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Florence and the Machine.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
466K
in United States
Gender
63.1%♀
36.9% male
Age
36.7
average years
Country rank
#38276
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Will Wood fans

63.1% are female, 36.9% are male, average age 36.7.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Will Wood audience in United States
MetricValue
Female63.1%
Male36.9%
Average age36.7
Estimated audience size466K
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Will Wood audience in United States
Age bracketShare%
16-2421%
25-3428%
35-4423%
45-5417%
55+12%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Will Wood audience comes from United States.

Worldwide audience distribution share by country for Will Wood
CountryShare
United States44.8%
United Kingdom26.0%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Will Wood fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~8K1.43×
02Kentucky~8K1.26×
03Oregon~7K1.24×
04West Virginia~3K1.24×
05Missouri~10K1.22×
06Pennsylvania~20K1.19×
07Washington~10K1.15×
08Indiana~10K1.15×
09Arkansas~5K1.13×
10Michigan~20K1.12×
11Massachusetts~10K1.11×
12Ohio~20K1.10×
13Utah~5K1.10×
14Kansas~4K1.06×
15Alaska~1K1.06×
16Texas~30K1.05×
17Arizona~10K1.05×
18New Hampshire~2K1.05×
19Wisconsin~9K1.04×
20Idaho~3K1.04×
21Tennessee~10K1.03×
22Maine~2K1.03×
23Alabama~7K1.02×
24New Mexico~3K1.00×
25South Dakota~1K1.00×
26Virginia~10K0.99×
27North Carolina~20K0.98×
28Louisiana~6K0.98×
29Connecticut~5K0.98×
30North Dakota~1K0.96×
31Georgia~10K0.95×
32Nebraska~3K0.95×
33Colorado~8K0.94×
34Rhode Island~1K0.94×
35Minnesota~7K0.93×
36Montana~1K0.93×
37Wyoming<1K0.93×
38New Jersey~10K0.91×
39Maryland~8K0.91×
40Iowa~4K0.91×
41Mississippi~4K0.91×
42Delaware~1K0.91×
43South Carolina~7K0.90×
44Nevada~4K0.90×
45Vermont<1K0.90×
46California~50K0.89×
47Florida~30K0.85×
48Hawaii~2K0.85×
49Illinois~10K0.79×
50New York~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Will Wood, United States
0.78×1.00×1.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Will Wood audience vs. the country average
#·InterestCategoryAffinity×
01Florence and the MachineMusic & Radio8.08×
02Sustainable energyHome & Garden2.96×
03Renewable energyBusiness & Career2.62×
04Anne HathawayMovies & TV2.30×
05Non-alcoholic beverageFood & Beverages2.25×
06FedExBusiness & Career2.06×
07ConcertsMusic & Radio2.05×
08True DetectiveMovies & TV2.03×
09Britney SpearsMusic & Radio1.81×
10Trader Joe'sShopping1.74×
11InnovationBusiness & Career1.67×
12IKEAHome & Garden1.64×
13AirbnbTravel & Leisure1.61×
14PodcastMusic & Radio1.57×
15RedditInternet & Social Media1.53×
16LivemusicMusic & Radio1.53×
17LodgingTravel & Leisure1.52×
18FoodieFood & Beverages1.51×
19Mixed martial artsSports1.51×
20BarsTravel & Leisure1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Will Wood audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Will Wood audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.43×
IndividualismJOY1.42×
Early Adopter MentalityPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Will Wood audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Will Wood over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/will-wood-10029103” · Methodology