Winchester, Virginia Audience in United States

Winchester, Virginia logo

Winchester, Virginia has an estimated audience of 373,253 people in United States. 62.1% are female, 37.9% are male, average age 42.0. Top regions: Virginia, Maryland, Pennsylvania. Top brand affinities: Jonathan Davis, Ixtapaluca, Cal Ripken, Jr., Flattop grill, Summer Days (And Summer Nights!!).

The average Winchester, Virginia fan in United States is 42.0 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Pennsylvania. Top brand affinities include Jonathan Davis, Ixtapaluca, Cal Ripken, Jr., with strongest over-indexing on Jonathan Davis (8.6× the country average). Demographically, the Winchester, Virginia audience skews more female with an average age of 42.0, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Winchester, Virginia fans

Demographic split for Winchester, Virginia audience in United States
MetricValue
Female62.1%
Male37.9%
Average age42.0
Estimated audience size373,253

Audience persona

The typical Winchester, Virginia fan in United States is more female, around 42.0 years old, with strong DIY Mentality tendencies and a notable affinity for Jonathan Davis.

Top regions in United States

Top regions ranked by reach for Winchester, Virginia in United States
RegionReachAffinity
Virginia102,63711.29×
Maryland26,6054.15×
Pennsylvania21,2851.69×
North Carolina17,1271.53×
West Virginia14,3968.28×
New York13,6970.66×
Florida12,7820.51×
Texas9,6000.3×
California8,8770.22×
Ohio6,7790.59×
Tennessee6,5580.88×
New Jersey6,4950.68×
Georgia6,3540.55×
South Carolina5,5190.98×
Illinois5,1610.42×
Washington, District of Columbia4,3963.92×
Massachusetts3,8490.52×
Michigan3,2070.33×
Indiana2,9230.43×
Kentucky2,8690.61×
Connecticut2,3610.63×
Colorado2,2390.38×
Arizona2,1380.28×
Alabama2,0710.4×
Washington2,0110.27×
Wisconsin1,9130.34×
Missouri1,8490.31×
Minnesota1,4900.28×
Louisiana1,2880.27×
Delaware1,2471.21×
Utah1,1910.36×
Arkansas1,1480.37×
Oregon1,1170.26×
New Hampshire1,0280.7×
Oklahoma9650.23×
Iowa9540.31×
Mississippi9280.3×
Kansas9090.31×
Maine9020.67×
Nevada8910.25×
Nebraska6390.34×
Vermont5880.9×
Rhode Island5360.45×
Idaho5360.29×
New Mexico4240.23×
Montana2840.27×
Hawaii2510.16×
Alaska2020.25×
North Dakota1690.22×
Wyoming1340.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winchester, Virginia audience
BrandAffinityCategory
Jonathan Davis8.6×Music & Radio
Ixtapaluca6.48×Travel & Leisure
Cal Ripken, Jr.2.42×Sports
Flattop grill4.21×Home & Garden
Summer Days (And Summer Nights!!)3.6×Music & Radio
Paul Graham (computer programmer)2.63×Technology & Electronics
The Joseph Smith Papers3.16×Literature
John James Audubon1.65×Literature
Ponte Milvio5.9×Travel & Leisure
Davao Region1.84×Travel & Leisure
Robert Graves1.62×Literature
Keynote (presentation software)1.55×Technology & Electronics
Monster Buster Club1.57×Movies & TV
JBK Horse Shows1.59×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winchester, Virginia audience
TraitClusterScore
DIY MentalityTHRILL1.35
Community OrientationOPEN1.27
Career OrientationPOWER1.17
IndividualismJOY1.1
TraditionCONSERVATISM1.09
Need for SecurityCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Winchester, Virginia
CountryShare
United States85.9%
Brazil8.3%
Italy4.2%

See Winchester, Virginia audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Winchester, Virginia have in United States?

Winchester, Virginia has an estimated audience of 373,253 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Winchester, Virginia fans?

62.1% of Winchester, Virginia fans are female, 37.9% are male, with an average age of 42.0 years.

Which brands do Winchester, Virginia fans like most?

Winchester, Virginia fans show strongest brand affinity for Jonathan Davis (8.6×), Ixtapaluca (6.48×), and Cal Ripken, Jr. (2.42×) over the country average.

Where do Winchester, Virginia fans live in United States?

Winchester, Virginia fans in United States are most concentrated in Virginia (reach 102,637), Maryland (reach 26,605), and Pennsylvania (reach 21,285). These three regions account for the largest share of the active audience.

What other brands do Winchester, Virginia fans also like?

Beyond Winchester, Virginia itself, the audience over-indexes on Ixtapaluca (6.48×), Cal Ripken, Jr. (2.42×), Flattop grill (4.21×), and Summer Days (And Summer Nights!!) (3.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winchester, Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.