Cal Ripken, Jr. Audience in United States

Cal Ripken, Jr. has an estimated audience of 304,063 people in United States. 31.2% are female, 68.8% are male, average age 42.0. Top regions: Maryland, California, Pennsylvania. Top brand affinities: Baltimore Orioles, Baltimore Ravens, Washington Capitals, MLB, Denver Broncos.

The average Cal Ripken, Jr. fan in United States is 42.0 years old, more male, and lives primarily in Maryland. The audience is concentrated in Maryland, California, Pennsylvania. Top brand affinities include Baltimore Orioles, Baltimore Ravens, Washington Capitals, with strongest over-indexing on Baltimore Orioles (38.39× the country average). Demographically, the Cal Ripken, Jr. audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Cal Ripken, Jr. fans

Demographic split for Cal Ripken, Jr. audience in United States
MetricValue
Female31.2%
Male68.8%
Average age42.0
Estimated audience size304,063

Audience persona

The typical Cal Ripken, Jr. fan in United States is more male, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Baltimore Orioles.

Top regions in United States

Top regions ranked by reach for Cal Ripken, Jr. in United States
RegionReachAffinity
Maryland26,5255.07×
California21,5180.64×
Pennsylvania18,5391.81×
New York18,5201.09×
Texas16,6280.64×
Florida15,4430.75×
Virginia13,4531.82×
Illinois12,0331.19×
Ohio10,4291.11×
North Carolina8,9130.97×
New Jersey8,5381.1×
Georgia7,9190.85×
Missouri6,2591.28×
Michigan6,0060.76×
Massachusetts5,7890.97×
Tennessee5,5300.91×
Indiana5,1830.93×
Wisconsin4,9631.08×
Arizona4,8070.77×
Washington4,6710.77×
South Carolina4,5080.99×
Alabama3,7490.88×
Minnesota3,6240.83×
Kentucky3,4880.92×
Colorado3,2860.69×
Connecticut3,1581.04×
Louisiana2,8390.72×
Oklahoma2,7270.81×
Oregon2,5360.73×
Kansas2,3931×
Iowa2,1340.85×
West Virginia1,9711.39×
Delaware1,9182.29×
Nevada1,8930.64×
Washington, District of Columbia1,7791.95×
Mississippi1,7190.69×
Arkansas1,6240.65×
Utah1,4950.55×
Nebraska1,1360.75×
New Hampshire1,1320.95×
Maine9850.9×
Idaho9050.59×
Rhode Island8160.84×
Hawaii7150.55×
New Mexico7140.47×
Montana5490.65×
South Dakota4740.67×
North Dakota4330.69×
Vermont4060.76×
Alaska3260.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cal Ripken, Jr. audience
BrandAffinityCategory
Baltimore Orioles38.39×Sports
Baltimore Ravens8.44×Sports
Washington Capitals14.39×Sports
MLB2.71×Sports
Denver Broncos3.79×Sports
Pittsburgh Steelers3.38×Sports
Washington Nationals8.05×Sports
NFL1.54×Sports
New York Yankees2.97×Sports
Carolina Panthers4.37×Sports
Buffalo Bills2.55×Sports
Philadelphia Phillies4.52×Sports
Washington Commanders4.71×Sports
New England Patriots2.38×Sports
Atlanta Braves3.17×Sports
PGA Tour2.12×Sports
Major League Soccer2.7×Sports
Philadelphia Eagles2.53×Sports
Cincinnati Reds3.45×Sports
Los Angeles Dodgers2.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cal Ripken, Jr. audience
TraitClusterScore
Community OrientationOPEN1.07
Convenience OrientationPREMIUM1.01
Sports ActivityPOWER0.97
IndividualismJOY0.96
TraditionCONSERVATISM0.96
DIY MentalityTHRILL0.94

Worldwide distribution

Worldwide audience distribution share by country for Cal Ripken, Jr.
CountryShare
United States99.1%
Germany0.7%
Italy0.1%

See Cal Ripken, Jr. audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Cal Ripken, Jr. have in United States?

Cal Ripken, Jr. has an estimated audience of 304,063 people in United States, concentrated in Maryland and California.

What is the gender split and age of Cal Ripken, Jr. fans?

31.2% of Cal Ripken, Jr. fans are female, 68.8% are male, with an average age of 42.0 years.

Which brands do Cal Ripken, Jr. fans like most?

Cal Ripken, Jr. fans show strongest brand affinity for Baltimore Orioles (38.39×), Baltimore Ravens (8.44×), and Washington Capitals (14.39×) over the country average.

Where do Cal Ripken, Jr. fans live in United States?

Cal Ripken, Jr. fans in United States are most concentrated in Maryland (reach 26,525), California (reach 21,518), and Pennsylvania (reach 18,539). These three regions account for the largest share of the active audience.

What other brands do Cal Ripken, Jr. fans also like?

Beyond Cal Ripken, Jr. itself, the audience over-indexes on Baltimore Ravens (8.44×), Washington Capitals (14.39×), MLB (2.71×), and Denver Broncos (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cal Ripken, Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.