A data profile of the people who buy, follow and care about Cal Ripken, Jr. in United States — modelled from more than twelve digital signal sources. Cal Ripken, Jr. has an estimated audience of 289,378 people in United States.
The average Cal Ripken, Jr. fan in United States is 42.0 years old, more male, and lives primarily in Maryland.
The audience is concentrated in Maryland, California, Pennsylvania.
Top brand affinities include Baltimore Orioles, Baltimore Ravens, Washington Capitals, with strongest over-indexing on Baltimore Orioles (43.41× the country average).
Demographically, the Cal Ripken, Jr. audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Tradition, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cal Ripken, Jr. fan in United States is more male, around 42.0 years old, with strong Tradition tendencies and a notable affinity for Baltimore Orioles.
The key figures that characterise the Cal Ripken, Jr. profile in United States.
31.2% are female, 68.8% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 42.0 |
| Estimated audience size | 289,378 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 20% |
Where the Cal Ripken, Jr. audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maryland | ~20K | 4.73× | |
| 02 | Delaware | ~2K | 1.95× | |
| 03 | Washington, District of Columbia | ~2K | 1.89× | |
| 04 | Virginia | ~10K | 1.78× | |
| 05 | Pennsylvania | ~20K | 1.74× | |
| 06 | West Virginia | ~2K | 1.37× | |
| 07 | Missouri | ~6K | 1.20× | |
| 08 | Illinois | ~10K | 1.18× | |
| 09 | Wisconsin | ~5K | 1.10× | |
| 10 | Ohio | ~10K | 1.05× | |
| 11 | New Jersey | ~8K | 1.05× | |
| 12 | Connecticut | ~3K | 1.03× | |
| 13 | New York | ~20K | 1.01× | |
| 14 | South Carolina | ~5K | 0.99× | |
| 15 | New Hampshire | ~1K | 0.99× | |
| 16 | Maine | ~1K | 0.98× | |
| 17 | North Carolina | ~9K | 0.95× | |
| 18 | Massachusetts | ~6K | 0.95× | |
| 19 | Tennessee | ~6K | 0.94× | |
| 20 | Kentucky | ~4K | 0.94× | |
| 21 | Kansas | ~2K | 0.94× | |
| 22 | Indiana | ~5K | 0.93× | |
| 23 | Rhode Island | <1K | 0.93× | |
| 24 | Vermont | <1K | 0.93× | |
| 25 | Washington | ~6K | 0.92× | |
| 26 | Iowa | ~2K | 0.89× | |
| 27 | Alabama | ~4K | 0.88× | |
| 28 | North Dakota | <1K | 0.88× | |
| 29 | Montana | <1K | 0.87× | |
| 30 | South Dakota | <1K | 0.87× | |
| 31 | Oklahoma | ~3K | 0.85× | |
| 32 | Nebraska | ~1K | 0.84× | |
| 33 | Alaska | <1K | 0.84× | |
| 34 | Georgia | ~8K | 0.82× | |
| 35 | Mississippi | ~2K | 0.82× | |
| 36 | Minnesota | ~4K | 0.81× | |
| 37 | Arizona | ~5K | 0.77× | |
| 38 | Louisiana | ~3K | 0.77× | |
| 39 | Idaho | ~1K | 0.77× | |
| 40 | Hawaii | ~1K | 0.77× | |
| 41 | Arkansas | ~2K | 0.76× | |
| 42 | Oregon | ~3K | 0.75× | |
| 43 | Florida | ~20K | 0.74× | |
| 44 | Michigan | ~6K | 0.73× | |
| 45 | Colorado | ~3K | 0.72× | |
| 46 | Nevada | ~2K | 0.71× | |
| 47 | New Mexico | ~1K | 0.70× | |
| 48 | Utah | ~2K | 0.68× | |
| 49 | California | ~20K | 0.66× | |
| 50 | Texas | ~20K | 0.60× |
The strongest cross-interests of the Cal Ripken, Jr. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baltimore Orioles | Sports | 43.41× | ||
| 02 | Washington Capitals | Sports | 16.46× | ||
| 03 | Washington Nationals | Sports | 8.97× | ||
| 04 | Baltimore Ravens | Sports | 7.88× | ||
| 05 | Phil Collins | Music & Radio | 6.81× | ||
| 06 | Cincinnati Reds | Sports | 6.38× | ||
| 07 | Weather forecasting | Home & Garden | 5.98× | ||
| 08 | Philadelphia Phillies | Sports | 5.13× | ||
| 09 | Masters Tournament | Sports | 4.18× | ||
| 10 | Denver Broncos | Sports | 3.51× | ||
| 11 | Pub | Food & Beverages | 3.19× | ||
| 12 | FedEx | Business & Career | 3.06× | ||
| 13 | Dunkin' Donuts | Food & Beverages | 2.91× | ||
| 14 | MLB | Sports | 2.29× | ||
| 15 | Donald Trump | Politics & Society | 1.85× | ||
| 16 | Baseball | Sports | 1.80× | ||
| 17 | CNN | Movies & TV | 1.70× | ||
| 18 | EBay | Shopping | 1.66× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.65× | ||
| 20 | American football | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.47× | |
| Career Orientation | POWER | 1.38× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.38× | |
| Risk Appetite | THRILL | 0.42× | |
| Travelling | THRILL | 0.43× |
Cal Ripken, Jr. has an estimated audience of 289,378 people in United States, concentrated in Maryland and California.
31.2% of Cal Ripken, Jr. fans are female, 68.8% are male, with an average age of 42.0 years.
Cal Ripken, Jr. fans show strongest brand affinity for Baltimore Orioles (43.41×), Baltimore Ravens (7.88×), and Washington Capitals (16.46×) over the country average.
Cal Ripken, Jr. fans in United States are most concentrated in Maryland (reach ~20K), California (reach ~20K), and Pennsylvania (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Cal Ripken, Jr. itself, the audience over-indexes on Baltimore Ravens (7.88×), Washington Capitals (16.46×), Weather forecasting (5.98×), and Cincinnati Reds (6.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cal Ripken, Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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