WPBF Audience in United States
WPBF has an estimated audience of 1,004,449 people in United States. 60.2% are female, 39.8% are male, average age 43.2. Top regions: Florida, New York, Georgia. Top brand affinities: WGN-TV, Ember.js, FOX13 & myfoxtampabay.com, cake decorating shop, Jbc.
The average WPBF fan in United States is 43.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Georgia. Top brand affinities include WGN-TV, Ember.js, FOX13 & myfoxtampabay.com, with strongest over-indexing on WGN-TV (1.83× the country average). Demographically, the WPBF audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WPBF fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 43.2 |
| Estimated audience size | 1,004,449 |
Audience persona
The typical WPBF fan in United States is more female, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for WGN-TV.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 753,337 | 29.37× |
| New York | 34,913 | 0.62× |
| Georgia | 20,896 | 0.68× |
| North Carolina | 16,632 | 0.55× |
| Pennsylvania | 14,154 | 0.42× |
| Texas | 13,787 | 0.16× |
| California | 12,959 | 0.12× |
| Tennessee | 11,464 | 0.57× |
| Virginia | 11,376 | 0.46× |
| Massachusetts | 9,669 | 0.49× |
| Ohio | 9,607 | 0.31× |
| Connecticut | 8,006 | 0.79× |
| Michigan | 7,036 | 0.27× |
| Minnesota | 7,034 | 0.49× |
| Louisiana | 6,811 | 0.53× |
| New Jersey | 6,395 | 0.25× |
| Alabama | 6,340 | 0.45× |
| South Carolina | 6,242 | 0.41× |
| Illinois | 6,195 | 0.19× |
| Maine | 5,542 | 1.54× |
| Maryland | 4,908 | 0.28× |
| Arkansas | 4,722 | 0.57× |
| Kentucky | 4,679 | 0.37× |
| Indiana | 4,174 | 0.23× |
| Missouri | 3,695 | 0.23× |
| Colorado | 2,918 | 0.18× |
| Mississippi | 2,814 | 0.34× |
| Arizona | 2,633 | 0.13× |
| Montana | 2,582 | 0.93× |
| New Hampshire | 2,446 | 0.62× |
| Oklahoma | 2,445 | 0.22× |
| Wisconsin | 2,296 | 0.15× |
| Iowa | 2,263 | 0.27× |
| Washington, District of Columbia | 2,258 | 0.75× |
| Nebraska | 2,083 | 0.41× |
| Oregon | 2,039 | 0.18× |
| Nevada | 1,859 | 0.19× |
| Kansas | 1,788 | 0.23× |
| Washington | 1,699 | 0.08× |
| West Virginia | 1,678 | 0.36× |
| Hawaii | 1,480 | 0.34× |
| Idaho | 1,430 | 0.28× |
| Rhode Island | 1,335 | 0.42× |
| South Dakota | 1,330 | 0.57× |
| Vermont | 1,313 | 0.74× |
| North Dakota | 1,295 | 0.63× |
| Wyoming | 1,253 | 0.84× |
| New Mexico | 1,243 | 0.25× |
| Utah | 1,216 | 0.14× |
| Delaware | 1,104 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WGN-TV | 1.83× | Movies & TV |
| Ember.js | 2.4× | Technology & Electronics |
| FOX13 & myfoxtampabay.com | 1.59× | Movies & TV |
| cake decorating shop | 2.77× | Food & Beverages |
| Jbc | 1.61× | Kids & Family |
| Joe the Plumber | 1.66× | Politics & Society |
| Wael Jassar | 3.13× | Music & Radio |
| Coto de Caza, California | 1.54× | Travel & Leisure |
| Argenteuil | 1.54× | Travel & Leisure |
| don Miguel Ruiz Jr | 2.11× | Literature |
| JCLU Forever | 2.01× | Fashion & Accessoires |
| Záhorská Bystrica | 1.54× | Travel & Leisure |
| JT Bioscoop | 2.45× | |
| Duquesne University School of Law | 1.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.47 |
| Luxury Orientation | PREMIUM | 1.24 |
| Indulgence | JOY | 1.04 |
| Price Sensitivity | PREMIUM | 1 |
| Travelling | THRILL | 0.99 |
| Design Affinity | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.8% |
| China | 0.2% |
| Canada | 0.2% |
See WPBF audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WPBF have in United States?
WPBF has an estimated audience of 1,004,449 people in United States, concentrated in Florida and New York.
What is the gender split and age of WPBF fans?
60.2% of WPBF fans are female, 39.8% are male, with an average age of 43.2 years.
Which brands do WPBF fans like most?
WPBF fans show strongest brand affinity for WGN-TV (1.83×), Ember.js (2.4×), and FOX13 & myfoxtampabay.com (1.59×) over the country average.
Where do WPBF fans live in United States?
WPBF fans in United States are most concentrated in Florida (reach 753,337), New York (reach 34,913), and Georgia (reach 20,896). These three regions account for the largest share of the active audience.
What other brands do WPBF fans also like?
Beyond WPBF itself, the audience over-indexes on Ember.js (2.4×), FOX13 & myfoxtampabay.com (1.59×), cake decorating shop (2.77×), and Jbc (1.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WPBF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.