WRAL-TV Audience in United States
WRAL-TV has an estimated audience of 2,026,597 people in United States. 65.0% are female, 35.0% are male, average age 42.4. Top brand affinities: Pillow, Mariel Hemingway, Jumbo (band), Gemma Ward, Pat's King of Steaks.
Top brand affinities include Pillow, Mariel Hemingway, Jumbo (band), with strongest over-indexing on Pillow (1.58× the country average). Demographically, the WRAL-TV audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Movies & TV · Type: TV Channel
Demographics of WRAL-TV fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 42.4 |
| Estimated audience size | 2,026,597 |
Audience persona
The typical WRAL-TV fan in United States is more female, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.58× | Home & Garden |
| Mariel Hemingway | 1.68× | Fashion & Accessoires |
| Jumbo (band) | 7.05× | Music & Radio |
| Gemma Ward | 1.83× | Fashion & Accessoires |
| Pat's King of Steaks | 1.57× | |
| Cachaça | 1.55× | Food & Beverages |
| Jbc | 1.92× | Kids & Family |
| Lacey Turner | 2.46× | Movies & TV |
| Jebel Ali Free Zone | 1.94× | Business & Career |
| 102.9 The Buzz | 1.69× | Music & Radio |
| Jamnalal Bajaj Institute of Management Studies | 1.56× | Business & Career |
| Mark Ingram, Jr. | 3.22× | Sports |
| Tabriz | 1.51× | Travel & Leisure |
| JBPM | 1.52× | |
| On Horsemanship | 1.84× | Literature |
| Marcus Berg | 1.66× | Sports |
| Blog do iPhone | 2.78× | |
| Vlad Chiricheș | 1.52× | Sports |
| JCLU Forever | 1.52× | Fashion & Accessoires |
| JT Bioscoop | 2.03× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.3 |
| Price Sensitivity | PREMIUM | 1.12 |
| Spirituality | BALANCE | 1.11 |
| Convenience Orientation | PREMIUM | 1.09 |
| Community Orientation | OPEN | 1.06 |
| Tradition | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.2% |
| Malaysia | 0.2% |
| China | 0.2% |
See WRAL-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for WRAL-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.