WSYX Audience in United States
WSYX has an estimated audience of 1,481,048 people in United States. 66.0% are female, 34.0% are male, average age 41.7. Top regions: Ohio, Florida, Texas. Top brand affinities: Sinaloa, Ken Griffey Jr., John Key, Summer Days (And Summer Nights!!), Jbc.
The average WSYX fan in United States is 41.7 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Texas. Top brand affinities include Sinaloa, Ken Griffey Jr., John Key, with strongest over-indexing on Sinaloa (21.52× the country average). Demographically, the WSYX audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WSYX fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 41.7 |
| Estimated audience size | 1,481,048 |
Audience persona
The typical WSYX fan in United States is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Sinaloa.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Ohio | 1,110,786 | 41.17× |
| Florida | 19,765 | 0.2× |
| Texas | 13,743 | 0.11× |
| West Virginia | 13,531 | 1.96× |
| Pennsylvania | 11,996 | 0.24× |
| New York | 11,534 | 0.14× |
| Illinois | 10,198 | 0.21× |
| Michigan | 9,170 | 0.24× |
| South Carolina | 8,899 | 0.4× |
| Virginia | 8,682 | 0.24× |
| Kentucky | 7,836 | 0.42× |
| Tennessee | 7,504 | 0.25× |
| California | 7,482 | 0.05× |
| North Carolina | 7,125 | 0.16× |
| Georgia | 4,215 | 0.09× |
| Iowa | 4,019 | 0.33× |
| Indiana | 3,428 | 0.13× |
| Maryland | 3,388 | 0.13× |
| New Jersey | 2,816 | 0.07× |
| Louisiana | 2,429 | 0.13× |
| Minnesota | 2,258 | 0.11× |
| Mississippi | 2,203 | 0.18× |
| Washington | 2,128 | 0.07× |
| Missouri | 1,953 | 0.08× |
| Wisconsin | 1,911 | 0.09× |
| Connecticut | 1,875 | 0.13× |
| Colorado | 1,804 | 0.08× |
| Alabama | 1,750 | 0.08× |
| Utah | 1,656 | 0.12× |
| Massachusetts | 1,472 | 0.05× |
| Arizona | 1,424 | 0.05× |
| Idaho | 1,411 | 0.19× |
| Nebraska | 1,233 | 0.17× |
| Nevada | 1,164 | 0.08× |
| Oklahoma | 1,148 | 0.07× |
| Arkansas | 1,096 | 0.09× |
| Maine | 983 | 0.19× |
| Oregon | 977 | 0.06× |
| Hawaii | 963 | 0.15× |
| Kansas | 941 | 0.08× |
| Alaska | 871 | 0.27× |
| Washington, District of Columbia | 861 | 0.19× |
| Montana | 759 | 0.18× |
| Rhode Island | 752 | 0.16× |
| South Dakota | 750 | 0.22× |
| North Dakota | 730 | 0.24× |
| New Hampshire | 719 | 0.12× |
| Wyoming | 706 | 0.32× |
| New Mexico | 701 | 0.09× |
| Vermont | 683 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sinaloa | 21.52× | Travel & Leisure |
| Ken Griffey Jr. | 1.66× | Sports |
| John Key | 1.64× | Politics & Society |
| Summer Days (And Summer Nights!!) | 1.89× | Music & Radio |
| Jbc | 1.73× | Kids & Family |
| JC | 1.81× | |
| Brive-la-Gaillarde | 1.66× | |
| Menina Cachos | 1.61× | |
| JCLU Forever | 1.63× | Fashion & Accessoires |
| Empire State College | 3× | |
| Sunway College Johor Bahru | 1.83× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.23 |
| Need for Security | CONSERVATISM | 1.12 |
| Tradition | CONSERVATISM | 1.07 |
| Community Orientation | OPEN | 1.05 |
| Price Sensitivity | PREMIUM | 1.04 |
| DIY Mentality | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.1% |
| China | 0.2% |
| United Kingdom | 0.1% |
See WSYX audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WSYX have in United States?
WSYX has an estimated audience of 1,481,048 people in United States, concentrated in Ohio and Florida.
What is the gender split and age of WSYX fans?
66.0% of WSYX fans are female, 34.0% are male, with an average age of 41.7 years.
Which brands do WSYX fans like most?
WSYX fans show strongest brand affinity for Sinaloa (21.52×), Ken Griffey Jr. (1.66×), and John Key (1.64×) over the country average.
Where do WSYX fans live in United States?
WSYX fans in United States are most concentrated in Ohio (reach 1,110,786), Florida (reach 19,765), and Texas (reach 13,743). These three regions account for the largest share of the active audience.
What other brands do WSYX fans also like?
Beyond WSYX itself, the audience over-indexes on Ken Griffey Jr. (1.66×), John Key (1.64×), Summer Days (And Summer Nights!!) (1.89×), and Jbc (1.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WSYX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.