WTVD Audience in United States
WTVD has an estimated audience of 2,403,278 people in United States. 61.9% are female, 38.1% are male, average age 42.5. Top regions: North Carolina, Virginia, South Carolina. Top brand affinities: nbc chicago, Pat's King of Steaks, Jumbo (band), Jbc, The Radiators (American band).
The average WTVD fan in United States is 42.5 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Virginia, South Carolina. Top brand affinities include nbc chicago, Pat's King of Steaks, Jumbo (band), with strongest over-indexing on nbc chicago (1.66× the country average). Demographically, the WTVD audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WTVD fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 42.5 |
| Estimated audience size | 2,403,278 |
Audience persona
The typical WTVD fan in United States is more female, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for nbc chicago.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| North Carolina | 1,802,459 | 43.7× |
| Virginia | 50,362 | 0.86× |
| South Carolina | 42,539 | 1.18× |
| Georgia | 34,253 | 0.46× |
| Florida | 28,693 | 0.18× |
| New York | 26,503 | 0.2× |
| Tennessee | 13,926 | 0.29× |
| Pennsylvania | 13,659 | 0.17× |
| California | 13,458 | 0.05× |
| Texas | 11,133 | 0.05× |
| New Jersey | 9,153 | 0.15× |
| Kentucky | 6,190 | 0.21× |
| Ohio | 5,957 | 0.08× |
| Illinois | 4,854 | 0.06× |
| Maryland | 4,384 | 0.11× |
| Washington, District of Columbia | 3,920 | 0.54× |
| Indiana | 3,762 | 0.09× |
| Michigan | 3,748 | 0.06× |
| Massachusetts | 3,691 | 0.08× |
| Washington | 2,978 | 0.06× |
| Alabama | 2,831 | 0.08× |
| Connecticut | 2,593 | 0.11× |
| Colorado | 1,868 | 0.05× |
| West Virginia | 1,839 | 0.16× |
| Louisiana | 1,768 | 0.06× |
| Missouri | 1,469 | 0.04× |
| Wisconsin | 1,336 | 0.04× |
| Oklahoma | 1,313 | 0.05× |
| Minnesota | 1,293 | 0.04× |
| Arizona | 1,233 | 0.03× |
| Arkansas | 1,131 | 0.06× |
| Mississippi | 1,034 | 0.05× |
| Nevada | 946 | 0.04× |
| Maine | 940 | 0.11× |
| Iowa | 864 | 0.04× |
| New Hampshire | 812 | 0.09× |
| Hawaii | 811 | 0.08× |
| Kansas | 789 | 0.04× |
| Idaho | 788 | 0.07× |
| Alaska | 787 | 0.15× |
| Oregon | 778 | 0.03× |
| South Dakota | 733 | 0.13× |
| Vermont | 720 | 0.17× |
| Montana | 686 | 0.1× |
| North Dakota | 659 | 0.13× |
| Delaware | 655 | 0.1× |
| Wyoming | 638 | 0.18× |
| Nebraska | 636 | 0.05× |
| New Mexico | 633 | 0.05× |
| Rhode Island | 627 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| nbc chicago | 1.66× | Movies & TV |
| Pat's King of Steaks | 1.6× | |
| Jumbo (band) | 5.15× | Music & Radio |
| Jbc | 1.87× | Kids & Family |
| The Radiators (American band) | 1.53× | Music & Radio |
| Lacey Turner | 2.06× | Movies & TV |
| Jebel Ali Free Zone | 1.77× | Business & Career |
| Mark Ingram, Jr. | 3.01× | Sports |
| Italo dance | 1.5× | Music & Radio |
| Editora JBC | 1.61× | Literature |
| The Original Budweiser Budvar | 1.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.15 |
| Tradition | CONSERVATISM | 1.05 |
| Price Sensitivity | PREMIUM | 1.05 |
| Indulgence | JOY | 1.04 |
| Community Orientation | OPEN | 1.03 |
| Need for Security | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.5% |
| China | 0.1% |
| United Kingdom | 0.1% |
See WTVD audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WTVD have in United States?
WTVD has an estimated audience of 2,403,278 people in United States, concentrated in North Carolina and Virginia.
What is the gender split and age of WTVD fans?
61.9% of WTVD fans are female, 38.1% are male, with an average age of 42.5 years.
Which brands do WTVD fans like most?
WTVD fans show strongest brand affinity for nbc chicago (1.66×), Pat's King of Steaks (1.6×), and Jumbo (band) (5.15×) over the country average.
Where do WTVD fans live in United States?
WTVD fans in United States are most concentrated in North Carolina (reach 1,802,459), Virginia (reach 50,362), and South Carolina (reach 42,539). These three regions account for the largest share of the active audience.
What other brands do WTVD fans also like?
Beyond WTVD itself, the audience over-indexes on Pat's King of Steaks (1.6×), Jumbo (band) (5.15×), Jbc (1.87×), and The Radiators (American band) (1.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WTVD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.