Rascasse Audience Intelligence

YOASOBI Audience in United States

YOASOBI has an estimated audience of 389K people in United States.

#729among Singer-songwriter in United States
#10234among people in United States#5775in Music & Radio

The average YOASOBI fan in United States is 39.1 years old, more female, and lives primarily in California.

Its fans are 1.3 years older than the group average of 37.8.

Women make up 55.3% of the fan base, 2.6 percentage points fewer than the group average.

Compared with the other 7686 objects in Singer-songwriter, YOASOBI fans stand out for their interest in Demi Moore, Concerts and Monarchy.

Most fans live in California, New York, Texas.

Top affinities include Kelly Osbourne, Demi Moore, Concerts, with strongest over-indexing on Kelly Osbourne (2.02× the country average).

Demographically, the YOASOBI audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Extroversion.

The typical YOASOBI fan in United States is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Kelly Osbourne.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
389K
in United States
Gender
55.3%♀
44.7% male
Age
39.1
average years
Country rank
#42328
among all objects in United States
Fig. 01

Search interest · 12-month trend

+113%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of YOASOBI fans

55.3% are female, 44.7% are male, average age 39.1.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for YOASOBI audience in United States
MetricValue
Female55.3%
Male44.7%
Average age39.1
Estimated audience size389K
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the YOASOBI audience in United States
Age bracketShare%
16-2424%
25-3419%
35-4418%
45-5420%
55+20%
Fig. 04

Worldwide distribution

4.8%

of the worldwide YOASOBI audience comes from United States.

Worldwide audience distribution share by country for YOASOBI
CountryShare
Japan85.2%
United States4.8%
Indonesia1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

YOASOBI fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K2.67×
02Hawaii~4K2.56×
03California~100K2.46×
04Massachusetts~10K1.59×
05New York~40K1.52×
06New Jersey~10K1.30×
07Nevada~5K1.23×
08Oregon~6K1.20×
09Texas~30K1.12×
10Illinois~20K1.12×
11Virginia~10K1.11×
12Maryland~8K1.10×
13Arizona~9K1.05×
14Rhode Island~1K1.03×
15Georgia~10K1.01×
16Connecticut~4K1.00×
17Utah~4K0.97×
18Alaska<1K0.96×
19Minnesota~6K0.94×
20New Hampshire~1K0.94×
21Pennsylvania~10K0.93×
22Indiana~7K0.93×
23New Mexico~2K0.92×
24North Dakota<1K0.92×
25Oklahoma~4K0.91×
26Vermont<1K0.91×
27Idaho~2K0.90×
28Maine~1K0.90×
29Washington, District of Columbia<1K0.90×
30Wisconsin~6K0.89×
31Kansas~3K0.89×
32Delaware~1K0.89×
33South Dakota<1K0.89×
34North Carolina~10K0.88×
35West Virginia~2K0.88×
36Michigan~10K0.87×
37Kentucky~5K0.86×
38Arkansas~3K0.86×
39Montana~1K0.86×
40Nebraska~2K0.85×
41Colorado~6K0.84×
42Iowa~3K0.84×
43Missouri~6K0.83×
44Florida~20K0.81×
45Louisiana~4K0.81×
46Mississippi~3K0.81×
47Ohio~10K0.80×
48Alabama~5K0.80×
49Tennessee~7K0.78×
50South Carolina~5K0.78×
Fig. 06

Affinity by region

Affinity by region — YOASOBI, United States
0.78×1.00×2.67×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the YOASOBI audience vs. the country average
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio2.02×
02Demi MooreMovies & TV2.00×
03ConcertsMusic & Radio1.96×
04MonarchyPolitics & Society1.95×
05Compact carCars & Mobility1.81×
06Us WeeklyInternet & Social Media1.77×
07E-TradeBusiness & Career1.77×
08Billy Bob ThorntonMovies & TV1.72×
09WWE Hall of FameSports1.71×
10Tony AwardArts & Culture1.71×
11Jason MomoaMovies & TV1.69×
12RockabillyFashion & Accessoires1.67×
13Labor DayPolitics & Society1.65×
14Diane KeatonMovies & TV1.62×
15DeodorantBeauty & Wellness1.58×
16Talk radioMusic & Radio1.57×
17Political scienceBusiness & Career1.57×
18Movie theaterMovies & TV1.52×
19Megan FoxMovies & TV1.52×
20VoucherShopping1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the YOASOBI audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the YOASOBI audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.22×
ExtroversionTHRILL1.19×
IndulgenceJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the YOASOBI audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Quality AwarenessPREMIUM0.93×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in YOASOBI over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/yoasobi-10039223” · Methodology