Rascasse Audience Intelligence

Yogi Tea Audience in United States

A data profile of the people who buy, follow and care about Yogi Tea in United States — modelled from more than twelve digital signal sources. Yogi Tea has an estimated audience of 447,277 people in United States.

#69among Beverage in United States#11846among Topic in United States#2073in Food & Beverages

The average Yogi Tea fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yogi Tea profile in United States.

Audience size
447K
in United States
Gender
81.0%♀
19.0% male
Age
42.3
average years
Country rank
#39065
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yogi Tea fans

81.0% are female, 19.0% are male, average age 42.3.

Fig. 02

Gender split

81.0%
Female
19.0%
Male
Demographic split for Yogi Tea audience in United States
MetricValue
Female81.0%
Male19.0%
Average age42.3
Estimated audience size447,277
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Yogi Tea audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3917%
40-4918%
50+32%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Yogi Tea audience comes from United States.

Worldwide audience distribution share by country for Yogi Tea
CountryShare
United States23.1%
France13.8%
Italy10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yogi Tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Yogi Tea fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K2.36×
02Vermont<1K1.19×
03Connecticut~5K1.18×
04Maine~2K1.16×
05Washington~10K1.15×
06Georgia~20K1.13×
07New York~30K1.12×
08Minnesota~7K1.10×
09Massachusetts~10K1.09×
10New Mexico~2K1.08×
11Michigan~10K1.07×
12Virginia~10K1.06×
13Maryland~8K1.06×
14Wisconsin~7K1.06×
15New Hampshire~2K1.06×
16Washington, District of Columbia~1K1.06×
17Colorado~7K1.05×
18Rhode Island~2K1.05×
19Illinois~20K1.01×
20New Jersey~10K1.01×
21Ohio~10K1.00×
22North Carolina~10K1.00×
23Tennessee~9K0.99×
24South Carolina~7K0.99×
25California~50K0.98×
26Alabama~6K0.97×
27Louisiana~6K0.97×
28Florida~30K0.96×
29Mississippi~4K0.96×
30Pennsylvania~10K0.95×
31Montana~1K0.95×
32Delaware~1K0.94×
33Alaska<1K0.94×
34Indiana~8K0.93×
35Idaho~2K0.93×
36Missouri~7K0.92×
37Nevada~4K0.92×
38Nebraska~2K0.92×
39Arkansas~3K0.91×
40Hawaii~2K0.91×
41South Dakota<1K0.90×
42North Dakota<1K0.90×
43Iowa~3K0.88×
44Arizona~8K0.87×
45Kansas~3K0.87×
46Texas~30K0.86×
47Oklahoma~4K0.86×
48West Virginia~2K0.85×
49Kentucky~5K0.82×
50Utah~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Yogi Tea, United States
0.81×1.00×2.36×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yogi Tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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