Rascasse Audience Intelligence

Zebra Technologies Target Market in United States

A data profile of the people who buy, follow and care about Zebra Technologies in United States — modelled from more than twelve digital signal sources. Zebra Technologies has an estimated audience of 276,966 people in United States.

#40among Consulting in United States#5225among Brand in United States#1269in Technology & Electronics

The average Zebra Technologies fan in United States is 44.8 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, New York, California.

Category: Technology & Electronics · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zebra Technologies profile in United States.

Audience size
277K
in United States
Gender
47.2%♀
52.8% male
Age
44.8
average years
Country rank
#50333
Brand in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zebra Technologies

47.2% are female, 52.8% are male, average age 44.8.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Zebra Technologies audience in United States
MetricValue
Female47.2%
Male52.8%
Average age44.8
Estimated audience size276,966
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Zebra Technologies audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3916%
40-4935%
50+28%
Fig. 04

Worldwide distribution

64.9%

of the worldwide Zebra Technologies audience comes from United States.

Worldwide audience distribution share by country for Zebra Technologies
CountryShare
United States64.9%
Brazil13.7%
Mexico8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zebra Technologies audience in United States is strongest.

Fig. 05

Top regions by affinity

Zebra Technologies customers by region in United States
#RegionReachAffinity×
01Illinois~60K6.12×
02Wisconsin~10K3.42×
03Arkansas~8K3.41×
04New York~50K2.98×
05Georgia~10K1.59×
06Massachusetts~8K1.55×
07Rhode Island~1K1.32×
08New Jersey~9K1.31×
09Washington, District of Columbia<1K1.10×
10New Hampshire~1K1.03×
11Connecticut~3K1.01×
12Virginia~7K0.99×
13Texas~20K0.96×
14California~30K0.95×
15Alaska<1K0.93×
16Vermont<1K0.93×
17North Dakota<1K0.92×
18Indiana~4K0.91×
19South Dakota<1K0.91×
20Michigan~6K0.90×
21Montana<1K0.90×
22Minnesota~3K0.89×
23Delaware<1K0.89×
24West Virginia~1K0.87×
25Maine<1K0.87×
26Colorado~4K0.86×
27Hawaii<1K0.86×
28Idaho~1K0.85×
29Nebraska~1K0.84×
30Maryland~4K0.83×
31New Mexico~1K0.83×
32Washington~4K0.82×
33Iowa~2K0.82×
34Mississippi~2K0.82×
35Kansas~2K0.82×
36Kentucky~3K0.80×
37Ohio~7K0.79×
38South Carolina~3K0.79×
39Nevada~2K0.79×
40Arizona~4K0.78×
41Missouri~3K0.78×
42Utah~2K0.78×
43North Carolina~6K0.77×
44Tennessee~4K0.77×
45Oklahoma~2K0.76×
46Pennsylvania~7K0.75×
47Oregon~2K0.75×
48Louisiana~3K0.74×
49Alabama~3K0.73×
50Florida~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Zebra Technologies, United States
0.68×1.00×6.12×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zebra Technologies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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