A data profile of the people who buy, follow and care about Carbohydrate in South Africa — modelled from more than twelve digital signal sources. Carbohydrate has an estimated audience of 1,113,246 people in South Africa.
Carbohydrate has an estimated audience of 1,113,246 people in South Africa. 67.3% are female, 32.7% are male, average age 37.5. Top brand affinities: Street food, Department store, Protein, Diet food, Sugar substitute.
Top brand affinities include Street food, Department store, Protein, with strongest over-indexing on Street food (1.68× the country average).
Demographically, the Carbohydrate audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Carbohydrate fan in South Africa is more female, around 37.5 years old, with strong Indulgence tendencies and a notable affinity for Street food.
The key figures that characterise the Carbohydrate profile in South Africa.
67.3% are female, 32.7% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 37.5 |
| Estimated audience size | 1,113,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 20% |
of the worldwide Carbohydrate audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 5.8% |
| India | 4.2% |
The strongest cross-interests of the Carbohydrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet food | Food & Beverages | 2.30× | ||
| 02 | Malt whisky | Food & Beverages | 1.86× | ||
| 03 | Sugar substitute | Food & Beverages | 1.81× | ||
| 04 | Slow cooker | Food & Beverages | 1.80× | ||
| 05 | Gluten-free diet | Food & Beverages | 1.73× | ||
| 06 | Social shopping | Shopping | 1.70× | ||
| 07 | Street food | Food & Beverages | 1.68× | ||
| 08 | Jamie Oliver | Food & Beverages | 1.68× | ||
| 09 | Frozen food | Food & Beverages | 1.66× | ||
| 10 | Nutella | Food & Beverages | 1.65× | ||
| 11 | Smoked meat | Food & Beverages | 1.63× | ||
| 12 | Prosecco | Food & Beverages | 1.62× | ||
| 13 | Birkenstock | Fashion & Accessoires | 1.58× | ||
| 14 | Superfood | Food & Beverages | 1.58× | ||
| 15 | Energy bar | Food & Beverages | 1.57× | ||
| 16 | Protein | Food & Beverages | 1.56× | ||
| 17 | Department store | Shopping | 1.53× | ||
| 18 | Hostel | Travel & Leisure | 1.53× | ||
| 19 | Fasting | Health | 1.53× | ||
| 20 | Convenience food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.47× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Healthy Lifestyle | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Risk Appetite | THRILL | 0.73× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Carbohydrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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