A data profile of the people who buy, follow and care about Carbohydrate in Malaysia — modelled from more than twelve digital signal sources. Carbohydrate has an estimated audience of 1,894,064 people in Malaysia.
The average Carbohydrate fan in Malaysia is 37.7 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, TVB, Google Drive, with strongest over-indexing on Politics (1.94× the country average).
Demographically, the Carbohydrate audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Carbohydrate fan in Malaysia is more female, around 37.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Politics.
The key figures that characterise the Carbohydrate profile in Malaysia.
56.9% are female, 43.1% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 37.7 |
| Estimated audience size | 1,894,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 28% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Carbohydrate audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 5.8% |
| India | 4.2% |
Where the Carbohydrate audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~800K | 1.44× | |
| 02 | Penang | ~200K | 1.40× | |
| 03 | Sarawak | ~200K | 1.38× | |
| 04 | Perak | ~200K | 1.23× | |
| 05 | Kuala Lumpur | ~400K | 1.21× | |
| 06 | Negeri Sembilan | ~100K | 1.11× | |
| 07 | Johor | ~300K | 1.08× | |
| 08 | Kedah | ~100K | 1.01× | |
| 09 | Sabah | ~200K | 0.98× | |
| 10 | Malacca | ~70K | 0.96× | |
| 11 | Labuan | ~10K | 0.95× | |
| 12 | Perlis | ~20K | 0.92× | |
| 13 | Kelantan | ~80K | 0.91× | |
| 14 | Terengganu | ~70K | 0.89× | |
| 15 | Putrajaya | ~9K | 0.89× | |
| 16 | Pahang | ~80K | 0.88× |
The strongest cross-interests of the Carbohydrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eggplant | Food & Beverages | 4.70× | ||
| 02 | Political science | Business & Career | 2.70× | ||
| 03 | Dim sum | Food & Beverages | 2.46× | ||
| 04 | Instant noodle | Food & Beverages | 2.33× | ||
| 05 | HVAC | Home & Garden | 2.08× | ||
| 06 | TVB | Movies & TV | 1.95× | ||
| 07 | Politics | Politics & Society | 1.94× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.94× | ||
| 09 | Nanyang Siang Pau | News | 1.89× | ||
| 10 | Kwong Wah Yit Poh | News | 1.86× | ||
| 11 | Social science | Business & Career | 1.83× | ||
| 12 | Sociology | Business & Career | 1.76× | ||
| 13 | Kopi tiam | Food & Beverages | 1.75× | ||
| 14 | Blood vessel | Health | 1.74× | ||
| 15 | Google Drive | Technology & Electronics | 1.59× | ||
| 16 | Sin Chew Daily | News | 1.58× | ||
| 17 | Internet celebrity | Internet & Social Media | 1.53× | ||
| 18 | Singer-songwriter | Music & Radio | 1.52× | ||
| 19 | Espresso | Food & Beverages | 1.52× | ||
| 20 | Money back guarantee | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.20× | |
| Convenience Orientation | PREMIUM | 1.20× | |
| Indulgence | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.87× |
Carbohydrate has an estimated audience of 1,894,064 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
56.9% of Carbohydrate fans are female, 43.1% are male, with an average age of 37.7 years.
Carbohydrate fans show strongest brand affinity for Politics (1.94×), TVB (1.95×), and Google Drive (1.59×) over the country average.
Carbohydrate fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Carbohydrate itself, the audience over-indexes on TVB (1.95×), Google Drive (1.59×), Social science (1.83×), and Eggplant (4.7×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Carbohydrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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