A data profile of the people who buy, follow and care about International trade in South Africa — modelled from more than twelve digital signal sources. International trade has an estimated audience of 1,038,138 people in South Africa.
International trade has an estimated audience of 1,038,138 people in South Africa. 44.9% are female, 55.1% are male, average age 38.2. Top brand affinities: NASDAQ, Forex Online Trading, Innovation, Solar energy, Asset management.
Top brand affinities include NASDAQ, Forex Online Trading, Innovation, with strongest over-indexing on NASDAQ (2.63× the country average).
Demographically, the International trade audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical International trade fan in South Africa is more male, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for NASDAQ.
The key figures that characterise the International trade profile in South Africa.
44.9% are female, 55.1% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 38.2 |
| Estimated audience size | 1,038,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide International trade audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 8.2% |
| Brazil | 4.4% |
| Italy | 3.4% |
The strongest cross-interests of the International trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Day trader | Business & Career | 4.10× | ||
| 02 | Forex Online Trading | Business & Career | 3.68× | ||
| 03 | NASDAQ | Business & Career | 2.63× | ||
| 04 | Drop shipping | Shopping | 2.30× | ||
| 05 | Dow Jones Industrial Average | Business & Career | 2.26× | ||
| 06 | Tesla Motors | Cars & Mobility | 2.19× | ||
| 07 | Money management | Business & Career | 2.16× | ||
| 08 | Passive income | Business & Career | 2.08× | ||
| 09 | Bitcoin | Business & Career | 2.06× | ||
| 10 | Carcare | Cars & Mobility | 1.95× | ||
| 11 | Asset management | Business & Career | 1.92× | ||
| 12 | Stock market | Business & Career | 1.84× | ||
| 13 | Toyota Land Cruiser | Cars & Mobility | 1.79× | ||
| 14 | Air pollution | Health | 1.71× | ||
| 15 | Electric vehicle | Cars & Mobility | 1.68× | ||
| 16 | Qatar Airways | Travel & Leisure | 1.68× | ||
| 17 | Innovation | Business & Career | 1.62× | ||
| 18 | Toyota Hilux | Cars & Mobility | 1.60× | ||
| 19 | Racing games | Games | 1.55× | ||
| 20 | Solar energy | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.12× | |
| Career Orientation | POWER | 1.39× | |
| Sustainability | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.63× | |
| Pet Ownership | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for International trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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