A data profile of the people who buy, follow and care about Metro FM in South Africa — modelled from more than twelve digital signal sources. Metro FM has an estimated audience of 1,039,366 people in South Africa.
Metro FM has an estimated audience of 1,039,366 people in South Africa. 57.5% are female, 42.5% are male, average age 35.6. Top brand affinities: FIFA World Cup, Nike, Family car, First-time buyer, Bedroom furniture.
Top brand affinities include FIFA World Cup, Nike, Family car, with strongest over-indexing on FIFA World Cup (1.59× the country average).
Demographically, the Metro FM audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
The typical Metro FM fan in South Africa is more female, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Metro FM profile in South Africa.
57.5% are female, 42.5% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 35.6 |
| Estimated audience size | 1,039,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 17% |
of the worldwide Metro FM audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 73.0% |
| United Kingdom | 2.2% |
| Brazil | 1.3% |
The strongest cross-interests of the Metro FM audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Puma | Fashion & Accessoires | 2.27× | ||
| 02 | Bedroom furniture | Home & Garden | 2.12× | ||
| 03 | First-time buyer | Shopping | 2.00× | ||
| 04 | Business class | Travel & Leisure | 2.00× | ||
| 05 | Smart device | Technology & Electronics | 2.00× | ||
| 06 | Projectors | Technology & Electronics | 2.00× | ||
| 07 | High-net-worth individual | Business & Career | 1.99× | ||
| 08 | City car | Cars & Mobility | 1.97× | ||
| 09 | Online food ordering | Food & Beverages | 1.89× | ||
| 10 | Fast casual restaurants | Food & Beverages | 1.81× | ||
| 11 | Family car | Cars & Mobility | 1.80× | ||
| 12 | Local food | Food & Beverages | 1.73× | ||
| 13 | Snapchat | Internet & Social Media | 1.70× | ||
| 14 | Nightlife | Arts & Culture | 1.69× | ||
| 15 | Lacoste | Fashion & Accessoires | 1.66× | ||
| 16 | Retail banking | Business & Career | 1.62× | ||
| 17 | FIFA World Cup | Sports | 1.59× | ||
| 18 | Nike | Fashion & Accessoires | 1.58× | ||
| 19 | Anti-aging cream | Beauty & Wellness | 1.57× | ||
| 20 | New Balance | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.45× | |
| Luxury Orientation | PREMIUM | 1.44× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Creativity | OPEN | 0.84× | |
| Individualism | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Metro FM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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