A data profile of the people who buy, follow and care about NBC in South Africa — modelled from more than twelve digital signal sources. NBC has an estimated audience of 1,403,114 people in South Africa.
NBC has an estimated audience of 1,403,114 people in South Africa. 50.2% are female, 49.8% are male, average age 38.2. Top brand affinities: Internet celebrity, Breakfast television, Boxing, Late-night talk show, Zoo.
Top brand affinities include Internet celebrity, Breakfast television, Boxing, with strongest over-indexing on Internet celebrity (1.66× the country average).
Demographically, the NBC audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical NBC fan in South Africa is balanced, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the NBC profile in South Africa.
50.2% are female, 49.8% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.2 |
| Estimated audience size | 1,403,114 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide NBC audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 76.7% |
| Canada | 5.1% |
| China | 2.7% |
The strongest cross-interests of the NBC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Late-night talk show | Movies & TV | 2.41× | ||
| 02 | Breakfast television | Movies & TV | 1.94× | ||
| 03 | Jennifer Aniston | Movies & TV | 1.87× | ||
| 04 | Buddhism | Health | 1.84× | ||
| 05 | Tom Hardy | Movies & TV | 1.82× | ||
| 06 | Henry Cavill | Movies & TV | 1.72× | ||
| 07 | Internet celebrity | Internet & Social Media | 1.66× | ||
| 08 | Boxing | Sports | 1.66× | ||
| 09 | Golden Globe Award | Movies & TV | 1.66× | ||
| 10 | Anne Hathaway | Movies & TV | 1.63× | ||
| 11 | Hinduism | Politics & Society | 1.62× | ||
| 12 | Keanu Reeves | Movies & TV | 1.62× | ||
| 13 | BBC | Movies & TV | 1.57× | ||
| 14 | Tom Cruise | Movies & TV | 1.57× | ||
| 15 | Leonardo DiCaprio | Movies & TV | 1.56× | ||
| 16 | Zoo | Kids & Family | 1.54× | ||
| 17 | Phil Collins | Music & Radio | 1.54× | ||
| 18 | Brad Pitt | Movies & TV | 1.53× | ||
| 19 | Hostel | Travel & Leisure | 1.52× | ||
| 20 | Meghan Markle | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.23× | |
| Indulgence | JOY | 1.16× | |
| Tradition | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for NBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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