A data profile of the people who buy, follow and care about Public company in South Africa — modelled from more than twelve digital signal sources. Public company has an estimated audience of 972,930 people in South Africa.
Public company has an estimated audience of 972,930 people in South Africa. 52.7% are female, 47.3% are male, average age 36.0. Top brand affinities: Retail banking, Department store, Mobile banking, Dow Jones Industrial Average, Single malt whisky.
Top brand affinities include Retail banking, Department store, Mobile banking, with strongest over-indexing on Retail banking (1.57× the country average).
Demographically, the Public company audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Public company fan in South Africa is balanced, around 36.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Retail banking.
The key figures that characterise the Public company profile in South Africa.
52.7% are female, 47.3% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 36.0 |
| Estimated audience size | 972,930 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 18% |
of the worldwide Public company audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.7% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Public company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Derivative (finance) | Business & Career | 2.32× | ||
| 02 | Malt whisky | Food & Beverages | 2.18× | ||
| 03 | American Express | Business & Career | 2.06× | ||
| 04 | Private equity | Business & Career | 1.83× | ||
| 05 | Mobile banking | Business & Career | 1.82× | ||
| 06 | Skyscanner | Travel & Leisure | 1.78× | ||
| 07 | Dow Jones Industrial Average | Business & Career | 1.77× | ||
| 08 | BMW 7 Series | Cars & Mobility | 1.65× | ||
| 09 | Smoked meat | Food & Beverages | 1.60× | ||
| 10 | Carcare | Cars & Mobility | 1.59× | ||
| 11 | BMW X3 | Cars & Mobility | 1.59× | ||
| 12 | Single malt whisky | Food & Beverages | 1.58× | ||
| 13 | Retail banking | Business & Career | 1.57× | ||
| 14 | Department store | Shopping | 1.57× | ||
| 15 | Hostel | Travel & Leisure | 1.57× | ||
| 16 | Wearable technology | Technology & Electronics | 1.57× | ||
| 17 | High-end audio | Technology & Electronics | 1.55× | ||
| 18 | Ford Focus | Cars & Mobility | 1.54× | ||
| 19 | Toyota RAV4 | Cars & Mobility | 1.52× | ||
| 20 | Singapore Airlines | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.29× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Indulgence | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.77× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Mindfulness | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Public company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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