A data profile of the people who buy, follow and care about Public company in Australia — modelled from more than twelve digital signal sources. Public company has an estimated audience of 2,902,247 people in Australia.
Public company has an estimated audience of 2,902,247 people in Australia. 53.2% are female, 46.8% are male, average age 42.3. Top brand affinities: Wikipedia, Real property, Subway, Innovation, Mineral water.
Top brand affinities include Wikipedia, Real property, Subway, with strongest over-indexing on Wikipedia (1.91× the country average).
Demographically, the Public company audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Public company fan in Australia is balanced, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Public company profile in Australia.
53.2% are female, 46.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 42.3 |
| Estimated audience size | 2,902,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Public company audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.7% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Public company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.78× | ||
| 02 | Electrolux | Home & Garden | 2.72× | ||
| 03 | Bottled water | Food & Beverages | 2.54× | ||
| 04 | Allianz | Business & Career | 2.16× | ||
| 05 | Heath Ledger | Movies & TV | 2.06× | ||
| 06 | Wikipedia | Internet & Social Media | 1.91× | ||
| 07 | Western Union | Business & Career | 1.91× | ||
| 08 | Mobile payment | Business & Career | 1.89× | ||
| 09 | American Express | Business & Career | 1.82× | ||
| 10 | Home automation | Technology & Electronics | 1.73× | ||
| 11 | Linux | Technology & Electronics | 1.72× | ||
| 12 | Hypermarket | Shopping | 1.72× | ||
| 13 | Real property | Home & Garden | 1.71× | ||
| 14 | Innovation | Business & Career | 1.67× | ||
| 15 | Solitaire | Games | 1.67× | ||
| 16 | Air pollution | Health | 1.66× | ||
| 17 | Fertilizer | Home & Garden | 1.60× | ||
| 18 | Microwave oven | Home & Garden | 1.59× | ||
| 19 | Subway | Food & Beverages | 1.56× | ||
| 20 | Window blind | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Quality Awareness | PREMIUM | 1.18× | |
| Urban Lifestyle | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Creativity | OPEN | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Public company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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