A data profile of the people who buy, follow and care about Public company in Colombia — modelled from more than twelve digital signal sources. Public company has an estimated audience of 2,356,631 people in Colombia.
Public company has an estimated audience of 2,356,631 people in Colombia. 50.6% are female, 49.4% are male, average age 37.2. Top brand affinities: Banco de Bogotá, Retail banking, Innovation, Online banking, Bank account.
Top brand affinities include Banco de Bogotá, Retail banking, Innovation, with strongest over-indexing on Banco de Bogotá (2.03× the country average).
Demographically, the Public company audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Public company fan in Colombia is balanced, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for Banco de Bogotá.
The key figures that characterise the Public company profile in Colombia.
50.6% are female, 49.4% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 37.2 |
| Estimated audience size | 2,356,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Public company audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.8% |
| India | 5.7% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Public company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 2.60× | ||
| 02 | Bank account | Business & Career | 2.34× | ||
| 03 | Banco de Bogotá | Business & Career | 2.03× | ||
| 04 | Mobile banking | Business & Career | 1.94× | ||
| 05 | Used car | Cars & Mobility | 1.87× | ||
| 06 | Stock market | Business & Career | 1.82× | ||
| 07 | Vehicle insurance | Cars & Mobility | 1.82× | ||
| 08 | Mobile payment | Business & Career | 1.80× | ||
| 09 | Automobile repair shop | Cars & Mobility | 1.80× | ||
| 10 | Online banking | Business & Career | 1.72× | ||
| 11 | Business class | Travel & Leisure | 1.71× | ||
| 12 | Microwave oven | Home & Garden | 1.69× | ||
| 13 | Land Rover | Cars & Mobility | 1.63× | ||
| 14 | Career development | Business & Career | 1.58× | ||
| 15 | Innovation | Business & Career | 1.56× | ||
| 16 | Nonprofit organization | Politics & Society | 1.52× | ||
| 17 | Peugeot | Cars & Mobility | 1.52× | ||
| 18 | IKEA | Home & Garden | 1.51× | ||
| 19 | Trivago | Travel & Leisure | 1.51× | ||
| 20 | Employment website | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.83× | |
| Quality Awareness | PREMIUM | 1.64× | |
| Early Adopter Mentality | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.60× | |
| Price Sensitivity | PREMIUM | 0.65× | |
| Extroversion | THRILL | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Public company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.